American Family Insurance Video Campaign Connects Viewers to Local Agents
Eyeview-Powered "Dream Champion" Platform Marks First Use of Personalized Video in the Insurance Industry, Aims to Drive Better Customer/Agent Relationships
(firmenpresse) - NEW YORK, NY -- (Marketwired) -- 12/04/14 -- , the leading personalized online video advertising platform, today announced it has partnered with American Family Insurance and its media agency Mindshare to launch the first-ever cross-screen personalized video advertising campaign designed for the insurance industry.
With this campaign, the nation's fourth biggest mutual property/casualty insurance company aims to set a new standard for advertising in the industry through hyper-locality. Leveraging Eyeview's smart targeting technology, every video is customized to show viewers who their closest American Family Insurance agent is and where they are located, motivating consumers to engage with the brand on a more personal level. In addition, ads are programmatically served to audiences based on age, home and property ownership and other demographical data over both desktop and mobile devices.
"Advertising in the insurance industry is a unique challenge," said Walter Yang, Head of Midwest Sales at Eyeview. "With tremendous competition for customers yet very specialized consumer needs, it's often hard to reach the audience you want with the right message. By employing personalized video advertising, American Family Insurance has established a groundbreaking and highly effective way to connect with consumers on an individual level."
The Eyeview personalized video campaign is part of American Family Insurance's "Dream Champion" platform, and will run through the end of 2014.
Eyeview fuses the effectiveness of television branded advertising with the efficiency of digital personalization technologies: enabling brands to maintain effective, efficient and measurable individual consumer relationships.
Our VideoIQ platform enables marketers to achieve the branding effect of television with the efficiencies of digital personalization. VideoIQ provides video advertising solutions that drive measurable performance by leveraging video personalization technology, individual consumer data, real time media buying and optimization, fused with traditional television content.
Brand marketers using Eyeview's vertical specific solutions are able to go beyond awareness, and tie exposure to purchase activities such as product research, lead generation, in store foot traffic, and offline sales. Eyeview partners with Fortune 500 leaders in Automotive, Retail, CPG, Travel, QSR and Entertainment, including P&G, Land Rover, Lowe's, Marriott and more.
Headquartered in NY, Eyeview has offices in Chicago, Detroit and LA.
Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family insurance is the nation's fourth-largest mutual property/casualty insurance company and ranks 373rd on the Fortune 500 list. Web: ; Facebook: ; Twitter: ; Google+: plus.google.com/+amfam/; YouTube: .
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Datum: 04.12.2014 - 14:00 Uhr
Sprache: Deutsch
News-ID 357296
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