Video Study Reveals Consumer Device-Shifting Patterns as TV Consumption Fragments Across Smartphones, Tablets and PCs
(Thomson Reuters ONE) -
Ooyala's Q3 Global Video Index Highlights Monetization Opportunities for
Broadcasters Across the Globe; Share of Mobile and Tablet Viewing Increases 400
Percent in Two Years
SANTA CLARA, CA--(Marketwired - Dec 9, 2014) - Ooyala, a Telstra subsidiary and
the leading innovator in premium video publishing, analytics and monetization,
today issued its Q3 2014 Global Video Index Report, showing consistent daily
patterns in the way people consume TV and video across different devices
throughout the day. The report also shows that mobile and tablet devices reached
30 percent of all online video views during the quarter, representing a 114
percent year-over-year increase. At this rate, Ooyala predicts that mobile and
tablet viewing will reach 50 percent of all online views by late 2015.
Viewers increasingly are turning to the Internet for their daily content, driven
in large part by increased access to premium and live video content, especially
international sporting events and news of all sorts. The result is unprecedented
growth rates in mobile and tablet video consumption. Broadcasters and publishers
who have access to this kind of consumption data for their own content have a
unique opportunity to capitalize on this trend, particularly in mature markets
where video-capable devices and wireless broadband are ubiquitous.
Ooyala's Q3 2014 Global Video Index Report also shows substantial growth of
long-form video consumption across devices. Connected TVs -- whether connected
directly to the Internet or via game consoles and other devices -- were central
to long-form content consumption during the quarter. Viewers watched long-form
content, videos longer than 10 minutes, four times more than on tablets and
almost 10 times more than on mobile phones.
More surprisingly, the report shows that all screens are becoming popular for
watching longer video. Tablet viewers spent 68 percent of their time watching
video exceeding 10 minutes, indicating that tablets are becoming nearly
interchangeable with TVs for long-form video. Even mobile phone users spent 48
percent of their total viewing time with long-form content, which tends to be
premium content such as TV shows, movies, news and sporting events. This trend
points to new monetization opportunities for premium video publishers as mobile
devices are no longer solely for "snack-sized" content.
"Cloud-based TV has arrived. Broadcasters and content providers realize that,
with the right approach, IP-delivered content can be more economical with higher
return in terms of building and monetizing audiences, compared to linear TV,"
said Ooyala CEO Jay Fulcher. "What's really exciting is the pace at which many
of the most prominent players in the industry are now innovating and meeting
their audiences where they are -- with the content they want most, on the right
screen, at the right time, with an incredibly rich experience."
Other new statistics show consistent patterns emerging in the way people shift
their video consumption across various devices throughout the day, and also in
how weekdays differ from weekends when it comes to device preferences.
Mobile devices in particular see steady views throughout the course of a day.
Globally, smartphone and tablet views ramp up in the morning and during commute
hours; they dip as the work day begins and people turn to their PCs, rising
again during the commute home and peaking at night. This generally is a
universal pattern, except in Latin America where video gets very little play on
phones and tablets during the day. Tablets remain the clear screen of choice for
web-delivered video in the evening in every region, although on weekends when
they tend to be used only slightly more than computers and mobile phones. The
report also shows nuances in daily device patterns that vary across continents.
Additional Highlights:
* Year-over-year, smartphone and tablet views more than doubled, showing a
114% increase
* Smartphone and tablet video views made up just 6% of all online video views
in Q3 2012. In eight subsequent quarters, growth has exceeded 400%
* Tablet viewers spent 23% of their time watching videos between 30 minutes
and 60 minutes long, the most of any device
* Connected-TV viewers spent 80% of their time watching video longer than 10
minutes
About Ooyala's Global Index Report
Ooyala's Global Video Index report measures the anonymized viewing habits of
nearly 150 million viewers in nearly every country in the world. Ooyala
processes billions of video analytics events each day that provide granular
insights into how people engage with online video across all web-connected
devices. The company's industry-leading analytics technology and real-time big
data architecture help media companies, broadcasters, service providers and
brands earn more money with mobile, multi-screen video.
About Ooyala
Ooyala, a subsidiary of Telstra Corporation Limited, delivers personalized video
experiences across all screens and is a leader in online video management,
publishing, analytics and monetization. Ooyala's integrated suite of
technologies and services gives content owners the power to expand audiences
through deep insights that drive increased viewer engagement and revenue from
video.
Companies using Ooyala technology include Univision, Foxtel, Comedy Central, NBC
Universal, Telstra, ESPN, Telegraph Media Group, Telefonica, The North Face,
Rolling Stone, Dell and Sephora. Headquartered in Silicon Valley, Ooyala has
offices in New York City, London, Sydney, Tokyo and Guadalajara, Mexico. The
company works with premier reseller and technology partners throughout the
Americas, Europe, Africa, Japan and the Asia-Pacific region. For more
information, visit www.ooyala.com.
Contact
Eastwick
Paul Bernardini
415-820-4170
ooyala(at)eastwick.com
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ooyala via GlobeNewswire
[HUG#1878402]
Unternehmensinformation / Kurzprofil:
Datum: 09.12.2014 - 06:01 Uhr
Sprache: Deutsch
News-ID 357997
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