LEWIS PR Appoints Director of Market Insight and Research
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwired) -- 12/15/14 -- LEWIS PR today announced has joined the global communications agency as its Director of Market Insight and Research.
Matt joins from InfoComm International where he led the organization's research and analysis services. He brings to LEWIS experience in creating both consumer and business-to-business market research programs. Specializing in both quantitative and qualitative methodologies, he has conducted research in over 100 countries. Matt will be based in the LEWIS Washington, D.C. office and will report to , Senior Vice President.
Aligned with the agency's recent , LEWIS is committed to raising awareness of the importance of effective measurement and data analysis in communications. As head of the research division, Matt will expand the agency's information management and research infrastructure to support existing clients and new campaigns.
"The importance of data collection is rapidly growing within our industry and will have a strong impact on the future of both content creation and evaluation practices," said Ian Lipner, SVP at LEWIS. "We are dedicated to raising the industry standard for both and are excited to have Matt join our expanding team during this pivotal time."
"The need for actionable market research is extremely important to organizations as they navigate an ever more challenging global marketplace," said Matt. "I'm thrilled to bring my passion about research to LEWIS, and build upon what the organization is already doing in that arena."
is the global communications agency. is the digital marketing arm of the agency and specializes in . LEWIS works with across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has 28 across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.
Contact:
Nancy Samahito
415 432 2426
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Datum: 15.12.2014 - 18:17 Uhr
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