Forgot Your Wallet? No Problem. The Tide Will Turn for In-Store Mobile Payments
Print book sales will be at least four times higher than eBook sales, Deloitte predicts
(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 01/13/15 -- 2015 will mark the tipping point for near-field communication (NFC)-enabled smartphone in-store payments, according to . In 2015, about five percent of the 600 million NFC-equipped smartphones worldwide will be used to make an in-store NFC payment at least once a month, more than a 1,000 percent increase from 2014, making its way to Canada at the end of 2015.
"Canadian smartphones are already being used to check balances, transfer funds and transact online, which indicates that consumers are comfortable with using their phones to handle money. But almost no one used their phones for contactless in-store payments at the register," said Duncan Stewart, Director of TMT Research at Deloitte in Canada. "2015 will be the first year in which all of the requirements for mainstream mobile payments - satisfying financial institutions, merchants, consumers and device vendors - have been sufficiently addressed."
Now in its 14th year, provide an outlook on the 10 most important trends for Canada in the technology, media and telecommunications industry over the next 12 to 18 months.
Also in 2015, the smartphone upgrade market will see sustained, but slower growth. 1.4 billion smartphones will sell worldwide in 2015, up 12 percent from 2014's 1.2 billion units. More than a billion smartphone sales worldwide will be upgrades, countering ideas that the device has matured and cannot be improved.
"Although the smartphone refresh cycle is lengthening, existing smartphone owners are continuing to buy new phones. About 5 million smartphone upgrades in Canada will occur in 2015," said Robert Nardi, Partner and National TMT Leader for Deloitte in Canada. "PC growth has been on a decline as consumers and enterprises started to buy new ones at longer intervals, but it would be premature to expect the same to occur for smartphones. Pride, pixel count, durability and storage needs will continue to drive growth for smartphone refreshes."
Consumers don't always lead the way: The pendulum swings back to enterprise adoption
Historically, new technologies, like PCs and cellular phones, were adopted by the enterprise and then by the mass consumer market years later. In the last decade, it's been the opposite. Tablets and smartphones with large screens were adopted widely by consumers first, but the pendulum will start to swing back. In 2014, consumer uptake of wearable technology like smart glasses was modest, signaling a shift away from the consumerization of IT. Enterprise adoption of wearables, 3D printing, drones and the Internet of Things (IoT) will have a bigger impact generating more economic value in goods and addressing business needs than the consumer market for those technologies.
10 TMT Predictions most relevant in Canada (All dollar amounts are USD):
Deloitte's TMT Predictions are based on worldwide research supported by in-depth interviews with clients, industry analysts, global leaders and more than 8,000 Deloitte member firm TMT practitioners. Over the last five years, Deloitte was more than 79 percent accurate with its TMT predictions.
Deloitte's TMT predictions will be showcased in a 12-stop Canadian road show with events starting on January 13. Sign up to attend an event .
About Deloitte
Deloitte, one of Canada's leading professional services firms, provides audit, tax, consulting, and financial advisory services. Deloitte LLP, an Ontario limited liability partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited.
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.
(i) These are the findings of an Ipsos Reid study conducted on behalf of Deloitte between January 5th - 8th 2015. This online survey of 900 Canadian adults (18+) was conducted via the Ipsos Online Opinions Panel, one of Ipsos Reid's national online panels. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/-3.3 percentage points had all Canadian adults been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
Contacts:
Jeannie Tsang
Manager, Public Relations
Deloitte
(416) 643-8084/ (416) 576-9016
Marilyne Plouffe
Co-ordinator, Public Relations
Deloitte
514-393-5471
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Datum: 13.01.2015 - 10:00 Uhr
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