The Ipsos "New Way"
(Thomson Reuters ONE) -
The Ipsos "New Way"
Paris, 15 January 2015 - The turnover of Ipsos has been flat for the past three
years. Based on this disappointing fact, the management of Ipsos has launched a
programme designed to foster a route to profitable growth.
Beyond external factors such as the volatility of certain emerging markets, the
stagnation of the Euro zone or the profound transformation of marketing
practices used by companies (and institutions) for the development and promotion
of their products, services and ideas, Ipsos believes that the main factors
explaining its current performance lie within its organisational structure and
its capacity to roll out new services which meet the new requirements of the
market.
The new requirements evolve around four key themes: Security, Simplicity, Speed
and Substance. They are expressed in relation with relatively traditional
business matters, for example, when monitoring the health of a brand in a
particular market, or when measuring the level of satisfaction of existing
clients with a specific service, or when forecasting the sales potential of a
new product. These new needs are, also, expressed in relation with new
questions, such as the understanding of communication campaigns in a fragmented
and digitalised media environment, or as the impact of companies' corporate
image on their ability to sell their products and services.
The response to these new needs should clearly integrate the fresh possibilities
offered by new technology, the rise of neuroscience, and the emergence of giant
databases arising primarily from social media and distribution channels.
Ipsos will find its path back to growth by responding to these new needs, by
developing a range of new services in a more systematic and aggressive way, and
which are designed for both mature and developing markets.
In July 2014, Ipsos launched a programme entitled "The New Way", designed to run
for a number of years. Several hundred staff have been involved with this
project over the past six months. It aims to transform the organisation of the
company with a single, over-riding objective: to make Ipsos more able to
develop, commercialise and sell new services, while ensuring its clients receive
a high quality, reliable level of service delivery.
Today, Ipsos is putting on its website presentations of some of these new
services, just as they are being presented at a meeting being held in Paris with
a number of French investors and analysts.
The positive effects of "The New Way" will be felt in 2015, and will increase
over the coming years.
As previously announced, Ipsos' revenue and operating margin will be stable for
2014.
In 2015, Ipsos should grow organically by 1 to 2%. Its profit level will be
impacted by the 20 million Euros of new expenditure that the company intends to
devote to implementing decisions arising from "The New Way" programme, and the
development and roll-out of new services. The operating margin will be around
10%.
From 2016 onwards, Ipsos' organic growth rate should increase to between 2 to
5%. In such a situation the profit margin will improve and should be between 11
and 12% in 2017. It will then continue to progress until it reaches its long-
term goal of 15%. Ipsos considers itself to be well positioned to take advantage
of its competitive advantages: the strength of its brand; its knowledge of its
clients and the quality of the relationships it has built with them; the talents
and expertise of its teams; its financial resources; its global presence; and
its strength not only in major developed markets (including the US and the UK)
but also in large emerging markets.
The need for information which helps decision-making and management control is
not declining in companies and institutions with which Ipsos has worked in the
past, works today and will work in the future. This need is increasing and it is
changing. It is these changes which Ipsos has not adapted to sufficiently over
the recent past. These are the changes which "The New Way" project addresses.
They are tomorrow's requirements which Ipsos will anticipate thanks to its new
organisation.
With this in mind, Ipsos has decided to express its commitment by linking its
name to a new tagline:
"GAME CHANGERS"
In this way, we commit to our clients to help them manage their own
transformation by providing them with the right information and the best
services this requires.
Presentations and webcast of the Investor Day are available on our Ipsos.com
website:
French version
http://www.ipsos.com/french/content/journee-investisseurs
English version
http://www.ipsos.com/content/investor-day
GAME CHANGERS
« GAME CHANGERS » is the new Ipsos signature.
Ipsos is listed on Eurolist - NYSE-Euronext.
The company is part of the SBF 120 and the Mid-60 index
and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
www.ipsos.com
Ipsos Investor Day 2015:
http://hugin.info/143536/R/1887123/667525.pdf
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: IPSOS via GlobeNewswire
[HUG#1887123]
Unternehmensinformation / Kurzprofil:
Datum: 15.01.2015 - 08:31 Uhr
Sprache: Deutsch
News-ID 364597
Anzahl Zeichen: 6711
contact information:
Town:
Paris
Kategorie:
Business News
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"The Ipsos "New Way""
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