New institutional identity for the SYZ Group
(Thomson Reuters ONE) -
Banque SYZ & CO SA /
New institutional identity for the SYZ Group
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The issuer is solely responsible for the content of this announcement.
Geneva, 2 February 2015 - It is under the brand name SYZ that the eponymous
Swiss banking group will be operating from now on. The new brand architecture
makes it possible to clearly highlight the Group's business lines, which are
Wealth Management and Asset Management. This change is reflected graphically in
a new system of logos which strengthens the visibility of the main brand, while
taking account of the changes in the shareholder structure. At the same time the
graphic charter was reviewed in depth, with a modernized design of the logo, new
fonts, an extended range of colours and a revisited visual universe. The
corporate names of several companies in the Group have been altered accordingly.
A strengthened brand
The redesign of the logo and the simplification of the brand architecture
distinctly strengthen the "SYZ" brand and make it possible to clearly highlight
the Group's business lines.
Group:
Wealth Management:
Asset Management:
The OYSTER investment funds are now integrated in SYZ Asset Management, of which
they are the flagship products.
Change of corporate names
In order to facilitate this change and homogenize the nomenclature, the
corporate names of several companies in the Group have been altered. Banque SYZ
SA has become Banque SYZ & CO SA, while SYZ Asset Management SA has changed to
SYZ Asset Management (Suisse) SA.
Ongoing change
The SYZ logos have evolved regularly since the Bank was established in 1996 to
adapt to the development of the Group. "This new visual identity visibly
reflects the different elements of our DNA: technical sophistication, innovation
and a forward-looking orientation. Our brand strategy will help to increase our
visibility and brand awareness, while accompanying our international expansion",
explained Eric Syz, CEO.
For further information, please contact:
Moreno Volpi
Tel.: +41 (0)58 799 16 98
Email: moreno.volpi(at)syzgroup.com
About SYZ
Founded in 1996, the Swiss banking group SYZ focuses exclusively on asset
management through two complementary business lines: high-end private banking
(Banque SYZ) and institutional management (SYZ Asset Management). SYZ has 440
employees and assets under management of CHF 29 billion.
www.syzgroup.com
Press release (PDF):
http://hugin.info/166509/R/1890761/669541.pdf
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Source: Banque SYZ & CO SA via GlobeNewswire
[HUG#1890761]
Unternehmensinformation / Kurzprofil:
Datum: 02.02.2015 - 09:51 Uhr
Sprache: Deutsch
News-ID 368342
Anzahl Zeichen: 3527
contact information:
Town:
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Kategorie:
Business News
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"New institutional identity for the SYZ Group"
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