Publicis Groupe: Acquisition of Epic Communications
(Thomson Reuters ONE) -
02/26/15
PRESS RELEASE
PUBLICIS GROUPE ACQUIRES INTEGRATED STRATEGIC COMMUNICATIONS AGENCY,
EPIC COMMUNICATIONS
Agency to join the MSLGROUP network
in South Africa
Publicis Groupe [Euronext Paris: FR0000130577, CAC40] announced today the
acquisition of the South Africa-based company Epic Communications, the country's
leading independent integrated strategic communications agency.
With 50 consultants across its Johannesburg and Cape Town offices, Epic is an
established leader in the South Africa market, and a company with growing
influence in the rest of Africa. Epic services over 40 retainer clients,
including Samsung, Nedbank, DHL, Cipla and Old Mutual and has delivered average
annualized growth of over 40% since it was founded. Recently, the agency was
awarded African Consultancy of the Year at the 2014 EMEA Sabre awards.
The success of the agency is fuelled by its ability to offer clients an
integrated strategic communications solution across multiple disciplines to aid
clients achieve their business objectives, including traditional media and
investor relations, reputation management, activations, e-PR and digital
expertise.
Epic Communications will be aligned with Publicis Groupe's strategic
communications network, MSLGROUP. The agency will operate under the name 'Epic
MSLGROUP', with Elian Wiener remaining as CEO.
Anders Kempe, president, EMEA at MSLGROUP, commented, "We're delighted to
welcome Epic Communications to the MSLGROUP family. They are a consistently
strong player in their market, with a client list that both strengthens and
complements our EMEA offering, with many opportunities for collaboration. This
first step, building upon Publicis Groupe's open door policy across Africa,
underlines our commitment to the African market."
Elian Wiener, founder and CEO of Epic Communications, added, "As we have grown
we have seen that our clients' needs are also evolving, requiring a more
extensive range of skills, knowledge and global best practices. The team at Epic
Communications is incredibly excited about the added value that our clients will
derive as a result of this acquisition. We look forward to making the full suite
of MSLGROUP tools and proprietary processes available to clients and believe
that the combination of these global best practices, technologies and services,
along with a strong global presence, will enable us to deliver an even more
effective, strategic and integrated communications and public relations
solution."
This acquisition follows those of BrandsRock (Saatchi & Saatchi), Liquorice
(DigitasLBi), MACHINE (Publicis Worldwide), Prima Integrated Marketing (Publicis
Worldwide), OwenKessel (Publicis Worldwide) and Lighthouse Digital (Starcom
MediaVest Group) in South Africa and Sub Saharan Africa in 2014, showing
Publicis Groupe's continued expansion of scope in this important market.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in
marketing, communication, and business transformation. In a world marked by
increased convergence and consumer empowerment, Publicis Groupe offers a full
range of services and skills: digital, technology & consulting with
Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient
Government Services, Razorfish Global, DigitasLBi, Rosetta) - the world's
largest most forward-thinking digitally centered platform focused exclusively on
digital transformation in an always-on world - as well as creative networks such
as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs,
corporate communications and events with MSLGROUP, ad tech
solutions with VivaKi, media strategy, planning and buying through Starcom
MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis
Healthcare Communications Group (PHCG), and finally, brand asset production with
Prodigious. Present in 108 countries, the Groupe employs more than 75,000
professionals.
www.publicisgroupe.com | Twitter: (at)PublicisGroupe |
Facebook: www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe
| http://www.youtube.com/user/PublicisGroupe | Viva la Difference !
About MSLGROUP
MSLGROUP is Publicis Groupe's strategic communications and engagement group,
advisors in all aspects of communication strategy: from consumer PR to financial
communications, from public affairs to reputation management and from crisis
communications to experiential marketing and events. With more than 3,500 people
across close to 100 offices worldwide, MSLGROUP is also the largest PR network
in fast-growing China and India, as well as Europe. The group offers strategic
planning and counsel, insight-guided thinking and big, compelling ideas -
followed by thorough execution.
www.mslgroup.com | Twitter: (at)msl_group | LinkedIn:
www.linkedin.com/company/mslgroup |
Facebook: www.facebook.com/MSLGROUP
Contacts
Publicis
Groupe
Peggy Corporate + 33 (0)1
Nahmany Communications 44 43 72 83 peggy.nahmany(at)publicisgroupe.com
Jean-
Michel Investor + 33 (0)1
Bonamy Relations 44 43 77 88 jean-michel.bonamy(at)publicisgroupe.com
Stéphanie Investor + 33 (0)1
Constand Relations 44 43 74 44 stephanie.constand(at)publicisgroupe.com
MSLGROUP
Trudi
Harris Communications +33 6 13 73 83 02 trudi.harris(at)mslgroup.com
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other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Publicis Groupe via GlobeNewswire
[HUG#1897341]
Unternehmensinformation / Kurzprofil:
Datum: 26.02.2015 - 08:30 Uhr
Sprache: Deutsch
News-ID 374411
Anzahl Zeichen: 6989
contact information:
Town:
Paris
Kategorie:
Business News
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