Nokia at Mobile World Congress: Built to win in the programmable world
(Thomson Reuters ONE) -
Innovative predictive marketing solution caps strong roster of launches for MWC
15
Barcelona, Spain - Nokia today outlined its strategy for seizing the
opportunities of a programmable world, and rounded off its launch line-up for
Mobile World Congress (MWC) by unveiling the innovative predictive marketing
solution, which lets operators tap growing amounts of data to offer smarter
services, boost revenues and improve customer loyalty.
At a media and analyst briefing on the eve of MWC, Nokia President and CEO
Rajeev Suri outlined the bold, transformational steps Nokia has taken since the
sale of substantially all of its Devices & Services business and rebirth as a
company focused on a world of connected people and things.
"We see technology evolving to a point where almost all people and billions and
billions of devices - 50 billion or more by 2025 - are connected, where software
holds all those connections together, where analytics bring meaning, and where
automation brings simplicity and efficiency," Suri said.
"We are inspired by the human possibilities of technology, and in a prime
position to address its opportunities. We finished 2014 by showing growth across
all three of our businesses - Nokia Networks, HERE and Nokia Technologies - and
our honed operating model and strong balance sheet give us the wherewithal to
make the right investments in innovation," he said.
"It's the perfect springboard for us as we celebrate our 150th year as a
company. We are geared for 2015 and beyond, and moving forward with optimism and
a readiness to unlock the extraordinary potential of our technological future."
Blockbusters
Suri also launched Nokia's predictive marketing solution, part of the company's
increasing focus on analytics which tap the vast amount of data available to
provide a richer picture of mobile service experiences and ways that information
can benefit both people and operators.
The predictive marketing solution leverages the capabilities and know-how of
Nokia Networks' market-leading Customer Experience Management and the Mobile
Marketing Suite from mapping and location intelligence leader HERE, bringing a
contextual element to data and the opportunity to very quickly set up
personalized offers for services tailored to individual customer needs.
"Predictive marketing is just a taste of what we can - and will - do as a
company. I am proud of the innovation we announced today and in the run-up to
Mobile World Congress, and excited about opportunities open to us as we move
into 2015 and beyond," Suri said.
Predictive marketing is one of the many opportunities Nokia sees in big data and
analytics, and part of the five blockbuster trends the company is discussing at
Mobile World Congress 2015. In Barcelona, Nokia will also show how the telco
cloud can help operators keep pace with the Internet world; how ultra-dense
networks can ensure performance and meet growing capacity demands; explain how
the latest application of location information can improve driving safety; and
how to connect and manage the Internet of Things.
Visitors to Nokia's Experience Center in Hall 3, stand 3B10 can also have a
hands-on with the Nokia N1 Android tablet, launched to wide acclaim in November,
as well as see the latest demos from HERE. Sign up here to receive daily MWC
updates from Nokia Networks, or click here for a virtual tour of our stand.
About Nokia
Nokia invests in technologies important in a world where billions of devices are
connected. We are focused on three businesses: network infrastructure software,
hardware and services, which we offer through Nokia Networks; location
intelligence, which we provide through HERE; and advanced technology development
and licensing, which we pursue through Nokia Technologies. Each of these
businesses is a leader in its respective field. http://company.nokia.com
Media Enquiries
Nokia
Communications
Tel. +358 (0) 10 448 4900
Email: press.services(at)nokia.com
Nokia Networks
Media Relations
Phone: +358 7140 02869
E-mail: mediarelations(at)nokia.com
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Unternehmensinformation / Kurzprofil:
Datum: 01.03.2015 - 20:00 Uhr
Sprache: Deutsch
News-ID 375096
Anzahl Zeichen: 5056
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Nokia Group
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