Gemalto provides operators with new mobile marketing solution to boost opt-in database monetization
(Thomson Reuters ONE) -
LinqUs Mobile Engagement and Monetization solution optimizes the reach and
effectiveness of
permission-based mobile marketing campaigns
Mobile World Congress, Barcelona - March 2, 2015 - Gemalto (Euronext
NL0000400653 GTO), the world leader in digital security, announces LinqUs Mobile
Engagement and Monetization, a comprehensive solution that optimizes the reach
and effectiveness of permission-based mobile marketing campaigns. With Gemalto's
enhanced mobile marketing functionality, operators can now deliver value-added
'Click-2-buy" and 'Click-4-coupon' messages to the widest possible audience with
Smart Messages and push notifications, enabling the delivery of a promotional
message through to app users even if the app is not open. As a result, mobile
operators can upsell and engage with all their customers through a single
solution, and successfully monetize their opt-in databases in partnership with
brands, retailers and banks, by sending the right message to the right person,
at the right place and the right moment.
With extensive and accurate databases of opt-in subscribers -, mobile operators
around the world are uniquely positioned to become key players in the fast-
growing mobile marketing sector. In 2014 this market was valued at $4.3 billion,
but is expected to reach $15.3 billion by 2019[1].
LinqUs Mobile Engagement and Monetization allows promoting and seamlessly
registering subscribers' to different services such as dataplan upgrades via
their mobile, offering consumers a smooth user experience for m-commerce. Brands
and retailers can also exploit the reach, interactivity, location-based and
contextual intelligence of LinqUs Mobile Engagement and Monetization to issue
digital coupons and vouchers when and where customers can redeem them.
"Gemalto is a long established and proven force in the mobile marketing arena,
sending over 400 million Smart Messages a month and representing for operators
a, trusted partner for processing their valuable subscriber data," said Nadia
Gonzalez, Vice President of Mobile Marketing for Gemalto. "This unrivaled
experience led us to also offer a range of consultancy and mobile marketing
services that can ensure campaigns are designed, managed and implemented to
deliver optimum response rates and return on investment."
About Gemalto
Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with
2013 annual revenues of ?2.4 billion and more than 12,000 employees operating
out of 85 offices and 25 research and software development centers, located in
44 countries.
We are at the heart of the rapidly evolving digital society. Billions of people
worldwide increasingly want the freedom to communicate, travel, shop, bank,
entertain and work - anytime, everywhere - in ways that are enjoyable and safe.
Gemalto delivers on their expanding needs for personal mobile services, payment
security, authenticated cloud access, identity and privacy protection,
eHealthcare and eGovernment efficiency, convenient ticketing and dependable
machine-to-machine (M2M) applications. We develop secure embedded software and
secure products which we design and personalize. Our platforms and services
manage these products, the confidential data they contain and the trusted end-
user services made possible.
Our innovations enable our clients to offer trusted and convenient digital
services to billions of individuals. Gemalto thrives with the growing number of
people using its solutions to interact with the digital and wireless world.
For more information visit www.gemalto.com, www.justaskgemalto.com,
blog.gemalto.com, or follow (at)gemalto on Twitter.
Gemalto media contacts:
Nicole Williams Vanessa Viala Vivian Liang
North America Europe & CIS Greater China
+1 512 758 8921 +49 89 210 299 129 +86 1059373046
nicole.williams(at)gemalto.com vanessa.viala(at)gemalto.com vivian.liang(at)gemalto.com
Ernesto Haikewitsch Kristel Teyras Pierre Lelievre
Latin America Middle East & Africa Asia Pacific
+55 11 5105 9220 +33 1 55 01 57 89 +65 6317 3802
ernesto.haikewitsch(at)gemalto.com kristel.teyras(at)gemalto.com pierre.lelievre(at)gemalto.com
--------------------------------------------------------------------------------
[1] Source: Research and Markets, November 2014: Mobile Marketing Market by
Solutions, & by Industry - Global Forecast to 2019
Press release (PDF):
http://hugin.info/159293/R/1898332/674033.pdf
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Gemalto via GlobeNewswire
[HUG#1898332]
Unternehmensinformation / Kurzprofil:
Datum: 02.03.2015 - 07:02 Uhr
Sprache: Deutsch
News-ID 375102
Anzahl Zeichen: 5860
contact information:
Town:
Meudon
Kategorie:
Business News
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