Gemalto mobile marketing solution boosts in-store traffic
(Thomson Reuters ONE) -
LinqUs(TM) Mobile Engagement and Monetization combines with Igloo(TM), already
utilized by 70 operators
Mobile World Congress, Barcelona - March 2, 2015 - Gemalto (Euronext
NL0000400653 GTO), the world leader in digital security, demonstrates in
Barcelona (Hall 5 5A80) its ability to boost drive-to-store m-commerce campaigns
through real-time geo-location using Intersec's platform Igloo(TM). By combining
accurate opt-in subscriber databases with a location-based marketing strategy,
mobile operators forge effective closer relationships with their customers and
upsell a range of products and services. The campaigns boost in-store traffic
and sales, and unleash the power of instant purchasing in millions of mobile
subscribers.
The value of the location-based mobile advertising market worldwide is growing
exponentially, from ?1.2 billion in 2013 to an estimated ?10.7 billion in
2018[1]. Visitors to the Gemalto stand will experience Gemalto's LinqUs Mobile
Engagement and Monetization, a location-based marketing solution that provides
an attractive tool for brands and retailers marketers and thus help mobile
operators to monetize their opt-in databases and create new sources of revenue.
"Our award-winning solutions are already being utilized by 70 MNOs worldwide.
The public will be able to see at MWC that combining Igloo(TM) mass-scale real-
time geo-fencing capabilities with Gemalto's mobile marketing tools can be easy
and relevant in contextual geo-marketing," said Laurent Michel, CMO for
Intersec, Gemalto's partner (Hall 5C11).
"Imagine being sent a digital discount voucher for the nearest restaurant just
as you leave the cinema, or a time-limited offer on your favorite hot drink
early in the morning at the very moment you are approaching the coffee shop,"
said Nadia Gonzalez, Vice President of Mobile Marketing for Gemalto. "Our Mobile
Engagement and Monetization solution combined with Igloo(TM) provides both
operators and brands the means to deliver contextualized, compelling content,
straight to the mobile phones of potential customers."
About Gemalto
Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with
2013 annual revenues of ?2.4 billion and more than 12,000 employees operating
out of 85 offices and 25 research and software development centers, located in
44 countries.
We are at the heart of the rapidly evolving digital society. Billions of people
worldwide increasingly want the freedom to communicate, travel, shop, bank,
entertain and work - anytime, everywhere - in ways that are enjoyable and safe.
Gemalto delivers on their expanding needs for personal mobile services, payment
security, authenticated cloud access, identity and privacy protection,
eHealthcare and eGovernment efficiency, convenient ticketing and dependable
machine-to-machine (M2M) applications. We develop secure embedded software and
secure products which we design and personalize. Our platforms and services
manage these products, the confidential data they contain and the trusted end-
user services made possible.
Our innovations enable our clients to offer trusted and convenient digital
services to billions of individuals. Gemalto thrives with the growing number of
people using its solutions to interact with the digital and wireless world.
For more information visit www.gemalto.com, www.justaskgemalto.com,
blog.gemalto.com, or follow (at)gemalto on Twitter.
Gemalto media contacts:
Nicole Williams Vanessa Viala Vivian Liang
North America Europe & CIS Greater China
+1 512 758 8921 +49 89 210 299 129 +86 1059373046
nicole.williams(at)gemalto.com vanessa.viala(at)gemalto.com vivian.liang(at)gemalto.com
Ernesto Haikewitsch Kristel Teyras Pierre Lelievre
Latin America Middle East & Africa Asia Pacific
+55 11 5105 9220 +33 1 55 01 57 89 +65 6317 3802
ernesto.haikewitsch(at)gemalto.com kristel.teyras(at)gemalto.com pierre.lelievre(at)gemalto.com
About Intersec
Intersec designs solutions that enable mobile operators to capture and monetize
their network value through Big Data collection since 2004. Intersec integrates
its leading core network solutions for operators to generate location
intelligence revenue and to maximize customer value management, contextual
engagement and leverage Big Data analytics to make fact-based decisions that
result in better business effectiveness. Acclaimed by 70+ MNOs, Intersec
technology enhances the experience of several hundred million subscribers
worldwide and manages over a billion smart events day after day. For more
information, go to www.intersec.com
Intersec press contact
Marion Choppin
Marketing Director
Tel: +33(0)155703356
Email: marion.choppin(at)intersec.com
--------------------------------------------------------------------------------
[1] Source: Berg Insights, April 2014
Press release (PDF):
http://hugin.info/159293/R/1898338/674038.pdf
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Source: Gemalto via GlobeNewswire
[HUG#1898338]
Unternehmensinformation / Kurzprofil:
Datum: 02.03.2015 - 07:02 Uhr
Sprache: Deutsch
News-ID 375105
Anzahl Zeichen: 6373
contact information:
Town:
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Kategorie:
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