Social Drinking Arkay Placebo Effect
(Thomson Reuters ONE) -
FORT LAUDERDALE, Fla., March 9, 2015 (GLOBE NEWSWIRE) -- Arkay Beverages
announces that consumers drink Arkay for the placebo effect.
Ever come home from work and plain needed a good stiff drink? It seems a fairly
common sentiment, but according to Arkay Beverages, the notion that alcohol can
curb stress may be an axiom. Of course, alcohol itself might not be the
notorious intoxicant that we think it is. It could all be a ruse created by
advertising gone awry.
Stress is a powerful foe. It makes the body release catecholamine hormones,
epinephrine and norepinephrine, and glucocorticoid hormones, cortisol and
cortisone- I don't know what they all mean, but they sound nasty. "Stress" is
generally just a catch-all for such things as anxiety, antagonism, tiredness,
frustration, distress, overwork, premenstrual tension, over-focusing, confusion,
or mourning, and perhaps a strong drink could help with some of these stressors,
but not likely. Where one would hope that a shot would help relieve over-
focusing, for example, odds are that it will not. Instead of alcohol taking the
edge off of stress, it turns out that stress will instead diminish the effects
of alcohol.
But the effects of alcohol aren't as profound as you think they are anyhow...
A great deal of alcohol's effect is actually the placebo effect. Arkay Beverages
in Fort Lauderdale convinced nearly 150 consumers that they were drinking vodka
and tonic with limes, and watched the consumers partake and shows signs on
intoxication, however, they would be hard-pressed to actually get inebriated on
what they were really drinking: tonic with Alcohol free Vodka-no vodka.
The ambiance was set with a bar and barkeepers, and allowed to imbibe for a
while before being shown a set of slides depicting a crime scene. Despite being
stone-sober, those who thought they'd been drinking recalled details with less
accuracy than those who knew they were sober.
But it makes sense. Alcohol is the nexus of so much human behavior; often times
it is a requirement of fun. There can be no doubt that drinking can have
detrimental effects, however, it seems that much of the time it's just an excuse
for people to behave in ways that society says they cannot unless they are
impaired. It's the placebo effect at work.
About Arkay Beverages. Arkay feels and tastes exactly like liquor, millions of
people are drinking ArKay every day because it has the same taste and burn of
the real thing but none of the effects. ArKay is a healthy option as well,
besides being 100% alcohol free it doesn't contain fat, carbs, sodium and sugar.
ArKay makes a delicious, figure-friendly drink on its own, or when mixed with
other low-cal, no-cal beverages, ArKay is great for cocktails!
CONTACT: ARKAY BEVERAGES INC
401 East Las Olas Blvd
Suite 1400
Fort Lauderdale, FL 33301
Tel 855 - 416 2565
www.arkaybeverages.com
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: ARKAY Beverages via GlobeNewswire
[HUG#1900348]
Datum: 09.03.2015 - 06:00 Uhr
Sprache: Deutsch
News-ID 376867
Anzahl Zeichen: 3782
contact information:
Town:
FORT LAUDERDALE
Kategorie:
Business News
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"Social Drinking Arkay Placebo Effect"
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