Advertising/Media Leaders to Gather at Re:Think 2015 to Address How Marketing Can More Effectively Drive Growth
(firmenpresse) - NEW YORK, NY -- (Marketwired) -- 03/10/15 -- Re:Think 2015 -- The Advertising Research Foundation's annual gathering of leaders from across advertising and media -- kicks off on Monday, March 16 for three days of events designed to address how marketers can more effectively drive growth and build brands. Re:Think 2015 will feature never-before-shared material addressing critical industry topics, including:
Quantifying the sales impact of digital and social media;
Connecting cross-platform spending to consumer purchases;
Defining the true long-term impact of advertising; and
How big data analysis can help predict growth.
"The C-suite has raised the bar on quantifying ROI from marketing spending, and insights leaders must demonstrate that their spending is driving growth and building brands," said Gayle Fuguitt, CEO and President of The ARF. "Re:Think 2015 will bring together many of the brightest minds in advertising and media to show how marketers can seize opportunities and maximize results in a fragmented and rapidly changing media landscape."
Companies presenting their work at Re:Think 2015 include: AT&T, CBS, Comedy Central and Spike TV/Viacom Entertainment Group, Dannon, ESPN, Facebook, Google, Havas Media, Kraft Foods, PepsiCo, Twitter, Turner Sports, Unilever, Walmart and Wells Fargo, among others.
Following are day-by-day session highlights. The full Re:Think 2015 program can be downloaded . Media interested in attending Re:Think 2015 should contact Kauffmann Public Affairs at the contact information below.
The future of marketing and its implications for the insights industry.
- SVP, Consumer Marketing Insights, Unilever
- Chief Marketing & Communications Officer, Unilever
- Head of Marketing Science Research & Development, Facebook
- EVP, Research & Innovation: Cross-Platform & Media, The ARF
AT&T's Marketing Science team discusses an innovative Market Mix Modeling (MMM) solution that more accurately quantifies the sales impact of specific digital media formats while also incorporating the impact of offline media and marketing programs.
- Principal, Advanced Analytics, AT&T Mobility
- Executive Director, Marketing, AT&T Mobility
ARF executives present an update to the organization's 50 years of research to define How Advertising Works in 2015.
- ARF West Member Engagement Officer, The ARF
- EVP, Research & Innovation: Cross-Platform & Media, The ARF
- EVP, Research & Innovation: Global & Ad Effectiveness, The ARF
Best practices in driving insights into measurable business results.
- CEO, Havas Media North America
Implications of this new age of abundance on brand building and how to drive deeper consumer engagement with video.
- Managing Director, Google & YouTube
The impact of innovation at the intersection of data and creativity, and how today's agency world is transforming as a result.
- President & CEO, BBDO
- President & COO, MediaLink LLC
How PepsiCo India and Cogitaas used advanced data analytic techniques to evaluate pricing power across brand categories in one of the world's most hyper competitive emerging markets.
- Co-Founder & Solution Development Lead, Cogitaas
- VP, Consumer Insights, PepsiCo India
- CEO, Cogitaas
- Professor, Columbia University
Television advertising, done right, is the most effective marketing medium.
- CRO, CBS Corporation; President, CBS VISION; ARF Board Member
- CRO, Nielsen Catalina Solutions
Introduction by , SVP, Strategic Account Management, Nielsen
Wells Fargo executives share insights from their research project that shaped the company's story platform and brand positioning to LGBT customers.
- VP, Marketing Research Manager, Wells Fargo
- President, Versta Research, Inc.
Top industry experts make their case for the media measurement metrics they believe will rule the future of brand advertising.
- CMO, Datalogix
- Head of Measurement & Insights, Facebook
- Co-Founder & COO, true[x]
- SVP, Advertising Products & Research Development, The New York Times Company
- CEO, Simulmedia
Behind every great ad is inspiring research and the leaders that lead it. The 2015 ARF David Ogilvy Awards for Excellence in Advertising Research will honor the creative use of research in the advertising development process.
How the Twitter research team is translating social media into business impact.
- Director, Global Ad Research, Twitter; ARF Board Member
ESPN Consumer Insights Team reveals how it went from afterthought to center of influence.
- VP, Consumer Insights, ESPN
- SVP, Strategic Insights & Research, Comedy Central/Viacom Entertainment Group
- Founder, CS SPACE
How the brick-and-mortar retail giant partnered with Communispace to better understand its core customers in rural America.
- Senior Director, Global Customer Insights & Analytics, Walmart
- Senior Director Global Customer Insight & Analytics, Walmart
Total Audience measurement and the future of following consumers wherever they go.
- Global President, Nielsen; ARF Board Member
- Chairman and CEO, MediaLink LLC
The 2015 ARF Great Mind Awards will honor leaders who made a difference in the advertising research industry this past year.
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, The ARF is dedicated to aggregating, creating and distributing research-based knowledge that will help members make better business decisions. ARF members include more than 400 advertisers, advertising agencies, associations, research firms, and media-tech companies. The ARF is the only organization that brings all members of the industry to the same table for strategic collaboration. The ARF celebrates more than 75 years as the industry's authoritative source of advertising knowledge. The ARF is located at 432 Park Ave. South, 6th Floor, New York, NY 10016 and on the Web at .
Maggie McKeon
Kauffmann Public Affairs
315-730-5101
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 10.03.2015 - 14:43 Uhr
Sprache: Deutsch
News-ID 377394
Anzahl Zeichen: 0
contact information:
Town:
NEW YORK, NY
Kategorie:
Advertising, PR and Marketing
Diese Pressemitteilung wurde bisher 249 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Advertising/Media Leaders to Gather at Re:Think 2015 to Address How Marketing Can More Effectively Drive Growth"
steht unter der journalistisch-redaktionellen Verantwortung von
The Advertising Research Foundation (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
