Publicis Groupe: Acquisition of Expicient Inc.
(Thomson Reuters ONE) -
03/12/15
PRESS RELEASE
PUBLICIS GROUPE STRENGTHENS
PUBLICIS.SAPIENT'S LEADERSHIP IN
OMNI-CHANNEL AND CONNECTED COMMERCE WITH ACQUISITION OF EXPICIENT INC.
Publicis Groupe [Euronext Paris: FR0000130577, CAC40] has acquired Expicient
Inc. (Expicient), a leading global omni-channel services firm with significant
expertise in inventory and order management systems (OMS), a capability that
clients increasingly need to manage inventory, pricing and offers across
channels for today's connected consumer who moves fluidly across digital and
physical stores. Expicient will be integrated into the Publicis.Sapient platform
under the Rosetta brand.
"Today's always-on consumer makes no distinction between devices and channels,"
said Publicis.Sapient CEO Alan Herrick "as a result our retail clients are
increasingly looking for us to build systems -- inventory, supply chain, omni-
channel commerce that enable the experience a 2015 consumer demands. Expicient
joining Publicis.Sapient allows us to significantly strengthen our clients
ability to integrate offer information, order information, inventory information
and pricing information across channels, which is a significant change from a
world where the on-line stores and physical stores operated separately."
Expicient's industry-leading omni-channel Order Management Systems (OMS)
capabilities and strong expertise in managed services, inbound/outbound supply
chain, logistics, in-store clienteling applications and strategic technology
consulting will strengthen Publicis.Sapient's marketing, commerce and consulting
offerings. In joining the Publicis.Sapient platform, Expicient will be lead by
the Rosetta team and will contribute to Publicis.Sapient's Global Distributed
Delivery model, whereby the platform creates significant shared service
capabilities accessible to all its clients.
"Rosetta is perfectly positioned to lead the integration of Expicient and help
accelerate the benefit for Publicis.Sapient clients," said Tom Adamski CEO
Razorfish Global. "SapientNitro, Razorfish Global and DigitasLBi are all highly
recognized as leaders in omni-channel commerce, and together through the
Publicis.Sapient platform we are unmatched. Expicient's impact on our total
business will be significant."
The announcement comes weeks after Publicis Groupe announced the completion of
the Sapient acquisition and the formation of Publicis.Sapient. Publicis.Sapient
is the world's most forward leaning and largest digitally centered platform
focused exclusively on digital transformation and the dynamics of an always-on
world. The creation of Publicis.Sapient combines global leaders SapientNitro,
Razorfish Global, Rosetta and DigitasLBi, with the deep industry expertise of
Sapient Consulting.
Expicient and Publicis.Sapient brands SapientNitro, Razorfish Global and Rosetta
have previously collaborated on a number of global omni-channel commerce
assignments with clients, including Staples, Target, Kroger, Fast Retailing,
Marks & Spencer, Belk and Ralph Lauren. The agencies expect to quickly and
seamlessly merge delivery capabilities and increase the value that can be
offered to clients. Expicient's capabilities will be shared across the
Publicis.Sapient platform so that all clients benefit. As a result of the
acquisition, Publicis.Sapient will now have the deepest OMS offering in the
market, with expertise in IBM/Sterling, Manhattan and SAP/hybris.
"The opportunity ahead of us, to create differentiated customer experiences is
tremendous. We are living in an unprecedented time of connected consumers and
commerce. For Expicient, combining forces with Publicis.Sapient will allow our
teams to deliver a full range of marketing and commerce solutions while
significantly expanding our global reach," said Darpan Seth CEO and founder of
Expicient. "We're excited to be a part of Publicis.Sapient and to meaningfully
add to global commerce capabilities already recognized as the best in the
world."
Founded in 2008, Expicient is based in Andover, Massachusetts, with additional
offices in the United Kingdom and India, in Gurgaon and Bangalore, where
Publicis.Sapient also has a significant presence. Expicient serves a global
roster of leading brands, including: The Aldo Groupe, Argos, Bed Bath & Beyond,
BJ's Wholesale Clubs, DHL, eBay Enterprise, Guitar Center, J. Crew, Lily
Pulitzer, Lockheed Martin, Marks & Spencer, Michael Kors, Ralph Lauren, Staples,
Target, Tesco and Williams Sonoma, among others.
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in
marketing, communication, and business transformation. In a world marked by
increased convergence and consumers empowerment, Publicis Groupe offers a full
range of services and skills: digital, technology & consulting with
Publicis.Sapient (Sapient.Nitro, Sapient Global Markets, Sapient Government
Services, Razorfish Global, DigitasLBi, Rosetta) - the world's largest most
forward-thinking digitally centered platform focused exclusively on digital
transformation in an always-on world - as well as creative networks such as BBH,
Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs, corporate
communications and events with MSLGROUP, ad tech solutions with VivaKi, media
strategy, planning and buying through Starcom MediaVest Group and
ZenithOptimedia, healthcare communications, with Publicis Healthcare
Communications Group (PHCG), and finally, brand asset production with
Prodigious. Present in 108 countries, the Groupe employs more than 75,000
professionals.
www.publicisgroupe.com | Twitter: (at)PublicisGroupe |
Facebook: www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe
| http://www.youtube.com/user/PublicisGroupe | Viva la Difference !
About Publicis.Sapient
Publicis.Sapient, part of Publicis Groupe, is the world's most advanced and
largest digitally-centered platform focused exclusively on digital
transformation and the dynamics of an always-on world. With more than 22,000
people around the world, Publicis.Sapient combines global leaders in digital -
SapientNitro, Razorfish Global, Rosetta and DigitasLBi - with the deep industry
expertise of Sapient Consulting. The platform leverages unmatched capabilities
in marketing, omni-channel commerce and consulting, underpinned by tremendous
depth of technology expertise with significant presence in India, to help
clients advance their ways of working, given the daunting new reality of a
highly-connected operating environment.
About Razorfish Global
Razorfish Global, part of Publicis.Sapient, is a network of leading digital
agencies that brings together customer experience, technology, media and
intelligence to drive business transformation for clients on a global scale. Its
4,500 team members and 37 worldwide offices span Australia, Canada, China,
France, Germany, Hong Kong, India, Italy, Japan, Singapore, the United Kingdom
and the United States.
About Rosetta
Rosetta. Unlocking and Activating Human Behavior.
Rosetta, part of Publicis.Sapient, is an agency focused on Customer Engagement.
We connect rich data, engaging experiences and robust technologies to create
meaningful customer relationships that drive business impact.
www.rosetta.com | Twitter: (at)RosettaMktg | LinkedIn:
https://www.linkedin.com/company/9542
Contacts
Publicis
Groupe
Peggy Corporate + 33 (0)1 peggy.nahmany(at)publicisgroupe.com
Nahmany Communications 44 43 72 83
Jean- Investor + 33 (0)1 jean-michel.bonamy(at)publicisgroupe.com
Michel Relations 44 43 77 88
Bonamy
Stéphanie Investor + 33 (0)1 stephanie.constand(at)publicisgroupe.com
Constand Relations 44 43 74 44
Razorfish
Global
Shade Communications +1(312) 206-6529 shade.vaughn(at)razorfishglobal.com
Vaughn
Sapient
Stacy Communications +1 (914) stacy.simpson(at)sapient.com
Simpson 830-8510
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other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Publicis Groupe via GlobeNewswire
[HUG#1902970]
Unternehmensinformation / Kurzprofil:
Datum: 12.03.2015 - 18:30 Uhr
Sprache: Deutsch
News-ID 378201
Anzahl Zeichen: 9869
contact information:
Town:
Paris
Kategorie:
Business News
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