Metroland Media Expands Consumer Shows Portfolio

Metroland Media has Acquired London-Based Baby Expo

(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 03/16/15 -- Metroland Media Group Ltd. is pleased to announce that it has acquired the London Baby Expo as part of Metroland's expansion efforts within the consumer specialty show market. Today, Baby Expo holds two shows per year, hosting thousands of visitors and over 100 exhibitors. The next Baby Expo will be held on May 2nd and 3rd at Western Fair District in London.

Metroland currently has over 60 consumer shows and over 100 premium publications. Consumer shows include The National Bridal Show, The Golf and Travel Show and the Toronto Food & Drink Market.

"The experiential nature of our shows is an excellent complement to our print and digital media properties. We hope to continue to develop this area of our business," said Pam Laycock, Metroland's Senior Vice President, Strategy & Communications. "Specialty shows provide benefits to both consumers and participating businesses," said Dana Robbins, Vice President & Group Publisher for Metroland South. "Advertisers and exhibitors covet the opportunity to personally reach a very targeted and motivated consumer. Attendees of the shows appreciate the efficiency of the shopping experience and the sheer entertainment value of a good show amongst people with a shared interest."

About Metroland Media Group Ltd.

Metroland Media Group Ltd. is a dynamic media company delivering vital business and community information to millions of readers across Ontario each week, with 112 newspapers, numerous websites, other specialty and monthly publications, consumer shows and distribution operations.



Contacts:
Media Inquiries
For more information, please contact:
Pam Laycock
SVP, Strategy & Communications

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Bereitgestellt von Benutzer: Marketwired
Datum: 16.03.2015 - 18:03 Uhr
Sprache: Deutsch
News-ID 378810
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