Kendall and Kylie Jenner Join Glu's Celebrity Cast
(Thomson Reuters ONE) -
Kendall and Kylie Jenner Join Glu's Celebrity Cast
The sisters' style and personalities coming to a new, standalone free-to-play
mobile game
San Francisco, Calif. - March 17, 2015 - Glu Mobile Inc. (NASDAQ: GLUU), a
leading global developer and publisher of free-to-play games for smartphone and
tablet devices, today announced that the company will partner with Kendall and
Kylie Jenner on the development of a new mobile game. Featuring the voices,
likenesses, and creative influences of Kendall and Kylie, the game will allow
players to interact with the sisters as friends and mentors as they work to
realize their creative and career aspirations. Glu expects to launch the game
worldwide in late 2015 on iOS and Android. To the delight of players, Kendall's
and Kylie's digital personas were first introduced as characters in Kim
Kardashian: Hollywood.
The Jenner sisters have risen from reality TV fame to become globally recognized
personalities and fashion icons. Kendall Jenner is a leading high fashion model,
most recently gracing the runway for several designers at Paris Fashion Week
2015. She is also the face of several global ad campaigns for worldwide renowned
fashion brands and a major cosmetic line. Kylie Jenner also frequently graces
the covers of leading fashion and culture publications, most recently featured
on the cover of Fault Magazine's 20(th) Anniversary issue. She is also an
ambassador for several clothing lines and beauty products.
"Kendall and Kylie Jenner bring a tremendous amount of brand power and social
impact to an audience largely untapped by the gaming industry. We are pleased to
partner with them over the 5-year contract term," said Glu CEO, Niccolo de Masi.
"We expect that their creative input along with Glu's expertise in the
celebrity-based mobile gaming genre will produce an experience that resonates
with Kendall's and Kylie's more than 72 million* social followers around the
world. With the addition of Kendall and Kylie to our portfolio, by the end of
2015 Glu's celebrity gaming platform will be supported by more than 300
million** total social followers."
Glu will provide additional details on the game's development and Kendall and
Kylie's involvement at a later date.
* Kendall's social audience as of March 15, 2015: 7.6 Million on Facebook, 9.9
Million on Twitter, 21.2 Million on Instagram. There is some fan overlap between
these social channels and Kylie's social channels.
* Kylie's social audience as of March 15, 2015: 6 Million on Facebook, 8.6
Million on Twitter, 18.8 Million on Instagram. There is some fan overlap between
these social channels and Kendall's social channels.
**Based on the combined Facebook, Twitter and Instagram audience of Kendall and
Kylie Jenner, Kim Kardashian-West and Katy Perry as of March 15, 2015. There is
some fan overlap between these social channels and celebrities.
###
Cautions Regarding Forward-Looking Statements
This press release contains certain "forward-looking statements" related to the
business of Glu Mobile Inc., including statements regarding the expected launch
date and distribution breadth of the game Glu is developing with Kendall and
Kylie Jenner, that Kendall and Kylie Jenner will bring a tremendous amount of
brand power and social impact to an audience largely untapped by the gaming
industry, the expectation that their creative input along with Glu's expertise
in the celebrity-based mobile gaming genre will produce an experience that
excites Kendall's and Kylie's more than 72 million* social followers around the
world and the expectation that by the end of 2015 Glu's celebrity gaming
platform will be supported by more than 300 million** total social followers.
Such forward-looking statements involve known and unknown risks and
uncertainties, including, but not limited to, the risk that we do not realize
the expected benefits from our agreement with Kendall and Kylie Jenner; the risk
that consumer demand for smartphones, tablets and next-generation platforms does
not grow as significantly as we anticipate or that we will be unable to
capitalize on any such growth; the risk that we do not realize a sufficient
return on our investment with respect to our efforts to develop free-to-play
games for smartphones, tablets and next-generation platforms; and the risk of
product delays. Certain of these risks and uncertainties are or will be
described in greater detail in our public filings with the SEC. Glu is not under
obligation to (and expressly disclaims any such obligation to) update or alter
its forward-looking statements whether as a result of new information, future
events or otherwise.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-
play games for smartphone and tablet devices. Glu is focused on creating
compelling original IP games such as CONTRACT KILLER, DEER HUNTER, DINER DASH,
DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING
RIVALS, and TAP SPORTS BASEBALL, and branded IP games including KIM KARDASHIAN:
HOLLYWOOD, ROBOCOP: THE OFFICIAL GAME, and HERCULES: THE OFFICIAL GAME, on the
App Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows
Phone. Glu's unique technology platform enables its titles to be accessible to a
broad audience of consumers globally. Founded in 2001, Glu is headquartered in
San Francisco with major U.S. offices outside of Seattle and in Long Beach, and
international locations in Canada, China, India, Japan, Korea, and Russia.
Consumers can find high-quality entertainment wherever they see the 'g'
character logo or at www.glu.com. For live updates, please follow Glu via
Twitter at www.twitter.com/glumobile or become a Glu fan at
Facebook.com/glumobile.
BLOOD & GLORY, CONTRACT KILLER, DEER HUNTER, DINER DASH, ETERNITY WARRIORS,
FRONTLINE COMMANDO, RACING RIVALS, TAP SPORTS BASEBALL, GLU, GLU MOBILE and the
'g' character logo are trademarks of Glu Mobile Inc. or its subsidiaries.
Media Contacts
Jason Enriquez
Glu Mobile Inc.
PR(at)glu.com
(415) 800-6263
Investor Relations Contact
ICR, Inc.
Seth Potter
IR(at)glu.com
(646) 277-1230
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Glu Mobile Inc. via GlobeNewswire
[HUG#1903974]
Unternehmensinformation / Kurzprofil:
Datum: 17.03.2015 - 13:00 Uhr
Sprache: Deutsch
News-ID 379130
Anzahl Zeichen: 7454
contact information:
Town:
San Francisco
Kategorie:
Business News
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