StayinFront Recognized in Gartner Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry
Fully Integrated Retail Execution, Analytics and In-Store Selling Tools Enable Consumer Goods Companies to Stay Competitive and Sell More
(firmenpresse) - FAIRFIELD, NJ -- (Marketwired) -- 03/24/15 -- was recently reviewed in the Gartner Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry, by Dale Hagemeyer, published 3/4/2015, for its in-store selling tool, StayinFront PitchBook™, which uses store-level analytics and presentations to engage store managers with dynamic, fact-based selling.
The 2015 Market Guide evaluated the offerings from field force retail execution software providers and assessed their ability to deliver mission-critical solutions to the consumer goods industry. A key finding in the report noted that "as the retail execution and monitoring market matures, the focus is shifting from transactional capabilities to those that can help a field sales force to sell more and do so more consistently."
Extensive retail execution capabilities and built-in analytics in StayinFront TouchCG® provide consumer goods companies with the ability to do more and know more in the field. The company's dynamic selling tool, StayinFront PitchBook, was designed to enable its customers to sell more in store.
According to Gartner analyst, Dale Hagemeyer, "We are also seeing CG manufacturers begin to focus on 'sell more' capabilities that move beyond being able to enable a transaction, but actually help the salesperson to be more efficient and effective."
"StayinFront TouchCG with PitchBook is at the forefront of the industry changes that Gartner has identified," said Sam Barclay, EVP and Managing Director at StayinFront. "With PitchBook, representatives can use retailer POS data and shelf conditions to help a store manager understand store specific sales performance, calculate missed sales and implement shelf and promotion changes to help sell more."
Gartner subscribers can access the 2015 Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry .
StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes, in over 50 countries, use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details visit .
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Ken Arbadji
973.461.4800
Pat Rovner
973.461.4800
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Datum: 24.03.2015 - 19:30 Uhr
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