New Polling: Value, Service and Stability Underpin 87 Per Cent Positive View of Canada's Banks
(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 04/02/15 -- Editors' Note: There is a photo associated with this press release.
New released today by the Canadian Bankers Association (CBA) confirms that Canada's banks are one of the country's most highly regarded industries, with 87 per cent expressing a positive view. Positive feelings have improved by 20 percentage points since 2007.
The polling, conducted for the CBA by Abacus Data, found that the positive impression of banks in Canada is driven by:
"Banking in Canada is competitive and banks are constantly looking for ways to improve their offerings to customers," said Terry Campbell, president of the CBA. "This includes secure and easy-to-use online banking platforms, extended branch hours, strengthened advisory services and ever-increasing investments in new technologies like mobile banking and payments. The public opinion findings confirm that customers see and value these efforts and also trust banks to protect their personal information."
Consumers See Good Value in Banking
Canadian bank customers have access to more than 6000 branches and 18,000 bank-owned ABMs, and secure and convenient Internet, mobile and telephone banking from virtually anywhere in the world.
A report from the Financial Consumer Agency of Canada found that monthly bank account fees have not increased as much as the rate of inflation and the number of transactions allowed in many bank accounts has increased. On a per-transaction basis, monthly service fees actually decreased by 19 per cent from 2005 to 2013.1
Trust Remains Strong
But perceived value comes from much more than just the service fees paid, and Canadians also give their banks good marks for trust and reliability:
Ample Choice and Competition in Banking
The survey results also show that Canadians feel they enjoy ample choice in banking services and see healthy competition among banks for their business.
Survey Methodology
The survey was conducted by Abacus Data for the CBA. The findings are based on a telephone survey with a randomly selected, nationally representative sample of 1040 adult Canadians, 18 years of age or older, and are accurate within +/- 3.1 percentage points, 19 times out of 20. Respondents were interviewed between December 15, 2014 and January 14, 2015.
Detailed Polling Results Available
The questions asked and more detailed polling results can be found at the following link:
About the Canadian Bankers Association
The Canadian Bankers Association works on behalf of 60 domestic banks, foreign bank subsidiaries and foreign bank branches operating in Canada and their 280,000 employees. The CBA advocates for effective public policies that contribute to a sound, successful banking system that benefits Canadians and Canada's economy. The Association also promotes financial literacy to help Canadians make informed financial decisions and works with banks and law enforcement to help protect customers against financial crime and promote fraud awareness. .
1 Financial Consumer Agency of Canada, "", June 2014
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Contacts:
Kate Payne
Canadian Bankers Association
(416) 362-6093, ext. 219
Cell: (416) 587-7733
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Datum: 02.04.2015 - 14:45 Uhr
Sprache: Deutsch
News-ID 383208
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TORONTO, ONTARIO
Kategorie:
Personal Finance
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