Starbucks and Kesko Partner in Finland
(Thomson Reuters ONE) -
KESKO PRESS RELEASE 21.04.2015 AT 09.00 1(2)
Starbucks and Kesko Partner in Finland
Agreement to open Starbucks stores at grocery locations owned by the Finnish
retailer.
Starbucks Coffee Company and Kesko Food have entered into a new licensing
agreement to open Starbucks stores within K-stores throughout Finland. The first
store will open in K-citymarket Sello in Espoo later this year, with further
locations planned for key business areas, including outside greater Helsinki.
Jorma Rauhala, Senior Vice President, Kesko's grocery trade division adds, "We
are very excited about the partnership agreement now signed with Starbucks. We
aim to offer K-store customers a new kind of experience by providing them with
an opportunity to spend some high quality time in a coffee house when they do
their groceries, Starbucks is the best solution for this. The core of Starbucks
operations lies in delivering a superior customer experience. This is also of
key importance for K-stores and the common factor that provides a strong
connection between Starbucks and Kesko."
Arjan Oudejans, vice president, Branded Solutions at Starbucks EMEA said:
"People in Finland drink more coffee on average than almost any other country
globally, so this is a great opportunity for us to bring our premium coffee to
Finnish coffee fans. We're delighted to partner with Kesko to expand our
presence in Finland. High quality products and service, and a focus on customer
connection and ethical business practices, are shared values for both companies.
Furthermore Starbucks wants to be where our customers are, this makes Kesko a
great partner in the Finnish grocery channel."
This announcement demonstrates Starbucks commitment to reach more customers
across Europe. Starbucks opened its first store in Finland at Helsinki Airport
in 2012; there are now nearly 2,200 Starbucks locations across the Europe,
Middle East, and Africa region. Kesko is Finland's leading retailer and key
operators in the grocery channel, with about 2,000 stores in the Nordics and
Baltic regions, Russia and Belarus. The recruitment of employees for the new
store will begin in April.
For more information please contact:
Jorma Rauhala, Senior Vice President, Kesko's grocery trade division, tel.
+358 10 5322 211, jorma.rauhala(at)kesko.fi
Mika Rautiainen, Vice President, marketing and concept services, tel.
+358 10 5322 090, mika.rautiainen(at)kesko.fi
For Starbucks media enquiries please contact: EMEACommunications(at)starbucks.com
About Kesko
K-food retailers, with whom Kesko grocery trade applies the chain business
model, are responsible for customer satisfaction at more than 900 K-food stores.
K-food store chains are K-citymarket, K-supermarket, K-market and K-extra. K-
food stores are the most responsible in the world in their sector. Their
strengths also include superior fresh food departments, competent service, the
widest selections, Finnish products and the Pirkka brand. K-food stores provide
both high quality and favourable prices.
About Starbucks
Since 1971, Starbucks Corporation has been committed to ethically sourcing and
roasting the highest quality arabica coffee in the world. Today, with stores
around the globe, the company is the premier roaster and retailer of specialty
coffee in the world. Through our unwavering commitment to excellence and our
guiding principles, we bring the unique Starbucks Experience to life for every
customer through every cup. To share in the experience, please visit us in our
stores or online at Starbucks.com.
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Kesko Oyj via GlobeNewswire
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