Paciolan Announces Partnership With University of Richmond
University Will Leverage Ticketing, Marketing, Fundraising and CRM Solutions to Enhance Fan Relationships
(firmenpresse) - IRVINE, CA and RICHMOND, VA -- (Marketwired) -- 05/07/15 -- Paciolan, the leading provider of ticketing, marketing, fundraising and analytics solutions in college athletics, today announced it has entered into a partnership with the University of Richmond (Richmond). Richmond will leverage the company's industry-leading ticketing, Access Management, Customer Relationship Management (CRM), marketing and fundraising solutions. Paciolan is a subsidiary of the Philadelphia-based sports and entertainment firm Comcast-Spectacor.
"We are excited to partner with Paciolan, who is the leader in college athletics, and associate ourselves with so many great institutions leveraging their solutions," said Keith Gill, Director of Athletics at the University of Richmond. "Richmond wants to be on the cutting edge and utilize the latest, leading technology to enhance every fan relationship and experience with Richmond Athletics."
Paciolan's online ticketing system will enable Richmond to efficiently sell tickets to all Spiders Athletics events, including season ticket packages, mini plans and group tickets. Beginning with 2015 football season ticket renewals, Richmond provides fans with the ability to easily manage their accounts and tickets online to purchases, transfer, and donate tickets or view their order history. Richmond will also utilize Paciolan's Access scanning technology to provide fans with print-at-home and mobile tickets.
In conjunction with the partnership, Richmond will integrate Paciolan's CRM solution to enhance customer service efforts and provide staff with a 360-degree view of every fan. The customer management system provides a holistic view of fans' ticketing and purchase history to enhance ticket sales and maximize relationships with each fan.
"We are also thrilled to leverage Paciolan's unique Client Partner team along with strategies and best practices to improve our business, maximize revenues and implement emerging initiatives to improve the customer experience," said David Walsh, Deputy Athletic Director at the University of Richmond.
Additionally, Richmond will implement PACmail, Paciolan's email marketing solution to expand its communication to Spiders fans and broaden its marketing reach. Richmond will utilize PACmail to tailor segmented messages to fans and increase customer awareness of ticket sales, upcoming events and promotions.
"We are delighted to partner with the University of Richmond and provide leading technology to serve their fans, donors and season ticket holders," said Dave Butler, Chief Executive Officer of Paciolan. "Our solutions and services give Richmond the tools to enhance the driveway to driveway experience and create a great fan experience."
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 120 million tickets annually. Primary markets include college athletics, professional sports, performing arts and arenas. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.
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Craig Ricks
Paciolan
Vice President of Marketing
949.823.1636 (O)
Steve Brown
Paciolan
Corporate Marketing Specialist
949.823.4506 (O)
Richmond Media Contact:
David Walsh
University of Richmond
Deputy Athletic Director
804.289.8009
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Datum: 07.05.2015 - 17:00 Uhr
Sprache: Deutsch
News-ID 391688
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IRVINE, CA and RICHMOND, VA
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