Registration Opens for 2015 Annual Master Class in Human Capital Management
One-Day Executive Event Provides Crucial Insight Into Complex HR Market
(firmenpresse) - PRINCETON, NJ -- (Marketwired) -- 05/26/15 -- Details for the popular annual event, "," were announced today. Developed by analysts John Sumser and William Tincup in collaboration with CEO, Jeanne Achille, the Master Class in HCM is designed for those business leaders, marketing executives, and investors who are selling products and services to HR buyers.
Approved for 6 HRCI business credits, this year's annual event returns to Princeton, New Jersey on Friday, July 24, 2015. Full registration details can be accessed at
The Master Class delves into the unique HCM market and its diverse subcultures, buying cycles, technical priorities and ecosystems. Because of these nuances, understanding the HCM buyer requires a long learning curve for those without a clear understanding of the market. To achieve competitive advantages in this complex category, a solid grasp of the landscape and its realities and opportunities is essential. The Master Class in HCM equips attendees with a clear understanding of the HCM market, its dynamics, what's been tried before and what has been proven to work. The end result is a greater understanding of product trends, key players in social media, the analyst community and the biggest areas to watch in regard to investors and M&A.
The event is in the HCM space: Jeanne Achille, CEO of The Devon Group and widely considered the world's leading HR technology marketing and public relations expert; John Sumser, CEO and founder of HRExaminer.com magazine and principal analyst for KeyInterval Research, a firm specializing in mapping the complexities of practitioner experience in the HR Tech universe; and William Tincup, principal analyst for KeyInterval Research and one of the country's leading thinkers on social media application for HR. Backed by recent research from KeyInterval, the includes highlights such as:
John Sumser will present How HR Comes Together and What Software and Service Mean to HR.
William Tincup will dispel myths and share critical inflection points from one of KeyInterval's most popular research reports.
Who are the HCM buyers? What do they care about? Based on new research from KeyInterval, this portion of the program also examines the silos inherent in HR and their relative importance across the enterprise.
Jeanne Achille will share actionable tactics that enable attendees to create sustainable relationships with the analysts, journalists and bloggers covering the HCM category.
In this spirited interactive session, participants will learn where "biz dev meets technology," gain an overview of category mergers and acquisitions, and explore when to partner, when to build and when to buy.
Previous Master Class attendees have included venture-backed start-ups, mid-sized vendors, and Fortune 500 companies. Participants with job titles ranging from vice president of worldwide sales, senior manager of public relations, chief executive officer, executive vice president, vice president of product management, HCM product manager, and director of marketing have all reported positive returns on their Master Class in HCM investment.
"The reason there's a waiting list to attend this class is straightforward," commented Achille. "Whether you're a new sales leader, product manager or marketing executive selling to the HR buyer or if your organization is looking to make a significant pivot in the category, this is the one place you can gain the critical knowledge and relationships you need to be effective."
KeyInterval's John Sumser said, "Founded before the American Revolution and best known as the home to Princeton University, we're delighted to return the Master Class in HCM to the same location as our oversold 2014 event. Jeanne, William and I are looking forward to networking with the brightest minds in HCM at this year's Master Class."
Advance registration is required. Class size is limited. Please visit to register.
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Datum: 26.05.2015 - 16:20 Uhr
Sprache: Deutsch
News-ID 395799
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