i-CAN EASY HD TO OFFER SKY SPORTS 1 & 2 AND ESPN TO FREEVIEW VIEWERS WITH TOP UP TV

i-CAN EASY HD TO OFFER SKY SPORTS 1 & 2 AND ESPN TO FREEVIEW VIEWERS WITH TOP UP TV

ID: 39728

(Thomson Reuters ONE) -
ADB Holdings S.A. / i-CAN EASY HD TO OFFER SKY SPORTS 1 & 2 AND ESPN TO FREEVIEW VIEWERS WITH TOP UP TV processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.


  Freeview HD, Sky Sports 1 & 2, ESPN, BBC iPlayer and G.O.L.D Plus offer a
  compelling consumer TV experience


Geneva, Switzerland and London, UK - 16th August 2010: Advanced Digital
Broadcast (www.adbglobal.com) announced today an agreement with Top Up TV that
allows Freeview viewers to enjoy Premier League football (Sky 1 & 2 and ESPN),
on its i-CAN Easy HD DVB-T2 set-top box.  i-CAN is a retail brand of Advanced
Digital Broadcast.

The i-CAN Easy HD already enables UK residents living in Freeview HD areas to
watch high definition channels, BBC iPlayer's catch-up content including high
definition programmes, as well as around 50 standard definition Freeview
channels. The deal with Top Up TV makes the i-CAN Easy HD the only DVB-T2 box
on the market that enables viewers to access premium sports channels from Sky
and ESPN.

Top Up TV-enabled i-CAN Easy HD set-top boxes go on sale in the next couple of
weeks via some of the UK's leading electrical retail outlets.

Karl Tempest-Mitchell, SVP - Head of Sales, EMEA for ADB explains, "We have
been delighted by the way our first UK product has been received.  Our
agreement with Top Up TV will further enhance the viewing experience we
provide to UK consumers.

"We are proud to be the only company currently offering TV viewers in the UK
the combination of Freeview HD and SD channels, iPlayer catch-up HD content
from the BBC and premium sports, movies and entertainment channels from Top Up
TV."


- more





Roger Matthews Sales and Marketing Director at Top Up TV commented, 'The i-CAN
HD set top box has already been highly acclaimed by trade press in the UK and
the addition of Sky Sports 1&2 plus ESPN on this Freeview box will only add to
its accolades'

- ends -

About i-CAN(TM)

i-CAN is brought to consumers by ADB, a world leader in digital set-top box
technology, providing cutting-edge technology to the world's major digital TV
operators in cable, IPTV, satellite and terrestrial.
For more information please visitwww.i-CAN.tv

Existing i-CAN Easy HD owners will be able to update their boxes via a free
software upgrade available in the coming weeks via the i-CAN website or Top Up
TV.


About ADB

Advanced Digital Broadcast (ADB) is a leader in the design, development and
supply of high-quality products to the world-wide digital television market.
The Company has deployed over 15 million set-top boxes, across high-volume
markets, incorporating the industry's pioneering middleware, conditional
access and hardware technologies.

ADB has established itself as a trusted partner to television operators
supporting them to launch new services using state-of-the-art technology.
Through its unique end-to-end understanding of set-top box software, ADB is
able to design and supply highly efficient and optimized hardware platforms
ahead of the competition.

Approximately 70% of ADB's workforce is dedicated to engineering; developing
products across all the digital television technology platforms including
cable, Internet Protocol (IP), satellite and terrestrial. The company is
headquartered in Geneva, Switzerland with its main Research and Development
facility in Zielona Gora, Poland and Operations division in Taipei, Taiwan.
ADB has local representation in Australia, India, Italy, Singapore, Spain, the
Ukraine, the United States and the United Kingdom.

ADB is a member of ADB Group; ADB Group (www.adbholdings.com) is publicly
listed on the Swiss Stock Exchange (SIX: ADBN).



About Top Up TV

Top Up TV is the only sports, entertainment and movie subscription TV service
in the UK on the digital terrestrial platform, Freeview. Launched in 2004, Top
Up TV offers a wide range of international and domestic TV and movies from
global brands, including Disney, Warner Brothers, Universal and BBC Worldwide.
Top Up TV has also launched a new sports viewing pack on Freeview featuring
Sky Sports 1, Sky Sports 2 and ESPN, with no annual contract and no
requirement to buy bundled packages of channels or services. The new sports
pack from Top Up TV gives subscribers live access to every 2010/11 Barclays
Premier League and most Champions League matches, plus a vast array of other
sports. For more information or to subscribe to Top Up TV, go to
www.topuptv.com or call 08444 158 158.

For further media information please contact:

Gay Bell/Lyndon Johnson
Platform PR for ADB
Tel: +44 (0)20 7486 4900
gay(at)platformpr.com/lyndon(at)platformpr.com




[HUG#1438241]



--- End of Message ---

ADB Holdings S.A.
Avenue de Tournay 7 Chambesy Switzerland

ISIN: CH0021194664;




This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
All reproduction for further distribution is prohibited.

Source: ADB Holdings S.A. via Thomson Reuters ONE


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Datum: 16.08.2010 - 18:05 Uhr
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News-ID 39728
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