GROUP360 Worldwide & Trident Form Joint Venture to Provide Concept-to-Consumer Global Marketing and Packaging Solutions for Leading International Consumer Brands
(Thomson Reuters ONE) -
New Joint Venture Company 'We Are Alexander' Expands Global Marketing &
Packaging Resources & Ensures High-Quality, Consistent Brand Delivery in Global
Markets
ST. LOUIS and HULL, United Kingdom, June 04, 2015 (GLOBE NEWSWIRE) -- GROUP360
Worldwide and Trident, a wholly owned subsidiary of Sonoco Products Company -
industry leaders in providing concept-to-consumer creative, strategy and
premedia/print production solutions for iconic, international consumer brands -
today announced the forming of a joint venture company called We Are
Alexander Global Brand-Building Solutions to provide seamless, global consumer
products marketing and packaging solutions that ensure high-quality and
consistent brand delivery around the world.
Leveraging a combined 75-plus years of experience in the technical, intellectual
and artistic crafts of concept-to-consumer creative, strategy, premedia/print
production and colour management - together responsible for managing more than
250,000 packaging SKUs annually - We Are Alexander expands both companies'
ability to service global brands at the local level with more than 900 employees
located on five continents and capable of delivering in-market solutions to
virtually every key market. Utilising leading-edge technologies and laser-
focused attention to process and quality, We Are Alexander provides global
brands with customised solutions that ensure brand integrity is protected and a
consistent product is delivered every time and everywhere throughout the globe,
regardless of consumer challenge, printer, package and creative execution.
Seamless workflow systems ensure ease of client engagement globally, and
industry-leading e-commerce capabilities harness data and insights to create
more powerful and meaningful consumer connections.
Both companies will continue to operate independently, and GROUP360 and Trident
will deliver the benefits of this joint venture to a select group of global
clients by leveraging the combined companies' capabilities and capacities to
provide unprecedented value, speed and intellect to those highly specialised
client partnerships. We Are Alexander is one of very few organisations
completely dedicated to the craft and delivery of global concept-to-consumer
solutions.
"GROUP360 Worldwide continues to grow and expand our business globally, and
we've found in Trident a true partner that shares our passion and commitment to
providing strategic, client-centric and high-quality concept-to-consumer
marketing and packaging solutions that create value for our clients and their
customers," said Tim Rutter, president and chief executive officer of GROUP360
Worldwide. "We Are Alexander gives us the ability and capacity to offer fully
integrated brand-building solutions, systems and expertise across a broader
global footprint, leveraging our unique strengths with those of Trident's and
enabling our clients to authentically deliver their brands efficiently and
consistently to consumers in local markets around the world."
"Trident has been rapidly growing its capability to service our global consumer
goods clients for many years, but we realised that the success of our market-
leading technology solutions and dedicated customer focus was generating more
opportunities than we were able to successfully service," said Bob Carroll,
global managing director of Trident. "Our quest to find a like-minded company,
with a similar culture and capabilities, has not been easy, but in GROUP360
Worldwide we believe we have found the ideal partner. We are convinced that for
clients who require integrated global solutions covering the full range from
concept to consumer, We Are Alexander will be able to offer a unique and market-
leading set of capabilities."
We Are Alexander will be headquartered in New York City. The company's name is
inspired by three people who've made an everlasting impact on the world - named
not for the individuals themselves, but rather for what the joint venture takes
from them:
* French writer Alexandre Dumas, whose works including "The Three Musketeers"
have been translated into nearly 100 languages: Remarkable and compelling
creativity has the power to transcend borders, languages and time.
* Scientist and inventor Alexander Graham Bell, who became a catalyst for
global revolution: When dreams and true conviction collide, powerful
innovation is born.
* Superior leader Alexander the Great, whose innovative leadership and
enduring vision ensured success: A clear vision, paired with an unwavering
will to succeed, achieves victory.
For more information, visit www.WeAreAlexander.com.
About GROUP360 Worldwide
Privately held and headquartered in St. Louis since 1956, GROUP360 Worldwide is
a leading global marketing communications firm that provides fully integrated
concept-to-consumer marketing solutions for clients in the consumer packaged
goods and retail industries. With 25 offices around the globe and more than 400
professionals, GROUP360 Worldwide engages and delivers all strategic, creative
and executional elements of the marketing machine for a variety of iconic
companies and brands, including Anheuser-Busch InBev, Johnson & Johnson, ConAgra
Foods, Bass Pro Group, Dr Pepper Snapple Group, Hill's Pet Nutrition and
Snyder's-Lance, among other successful multinational organisations. For more
information, visit www.group360.com.
About Trident
Founded in 1993, Trident employs more than 500 people in 13 locations in United
Kingdom, Central America, the United States and Asia. Trident is a wholly owned
subsidiary of Sonoco (NYSE:SON), the $5 billion global packaging organisation,
based in Hartsville, S.C. With a client portfolio that includes some of the
world's best-known brands, including Unilever, Colgate, P&G and RB, Trident is
passionately committed to digital data management, technical development and
investment, enabling consistent processes and improvements for premedia,
packaging and production driven customers and colleagues. For more information,
visit www.sonoco-trident.com.
Contact:
Roger Schrum
+843-339-6018
roger.schrum(at)sonoco.com
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Sonoco Products Company via GlobeNewswire
[HUG#1926220]
Unternehmensinformation / Kurzprofil:
Datum: 08.06.2015 - 15:00 Uhr
Sprache: Deutsch
News-ID 398857
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