Waitrose Deploys Apigee's API Management Software to Help Build Deeper Relationships With Customers
(Thomson Reuters ONE) -
Popular UK Supermarket Chain Leveraging APIs and Apigee to Create Connected
Digital Experiences That Integrate In-Store and Online Shopping
SAN JOSE, Calif., June 23, 2015 (GLOBE NEWSWIRE) -- Apigee® (Nasdaq:APIC),
developer of an intelligent API platform for digital business, announced today
that Waitrose, recently named the "Nation's Favourite Food Retailer"(1) in the
UK, has selected the Apigee Edge API management software as key enabling
technology for its digital transformation. Waitrose is using APIs (application
programming interfaces) and Apigee to build a range of innovative applications
that deliver new connected digital experiences for its employees and customers.
Waitrose is leveraging Apigee to help differentiate itself from competitors by
delivering applications that integrate in-store and online shopping and make it
faster and easier to find, manage and buy Waitrose items. The retailer's initial
APIs, which have gone live, enable employees to gain mobile access to product
information within store, bringing improved customer service to the shop floor.
Future consumer-facing mobile experiences will be underpinned by the Apigee
platform and will go live in summer 2015.
Harry Strover, head of IT Strategy & Architecture at Waitrose, said: "Customers
have a range of different requirements when they enter a store, whether it be
looking for the latest product information, checking out the latest reviews and
prices, or simply making a purchase. It's vital that we integrate all of these
activities and deliver a personal and relevant experience around them, helping
us to establish deeper relationships with our customers and engage with them in
the way that works best for them.
"We want to be at the forefront of digital and Apigee is a key enabling platform
for our digital transformation going forward. By managing, securing, analyzing
and scaling APIs, Apigee can increase the speed at which we deliver digital
experiences in a very competitive market. Apigee's analytics capabilities will
be key to measuring customer adoption and use and will allow us to further
enhance the customer experience in-store and online."
"Food retailers are operating in a time of great change in the UK supermarket
industry, driven by the rise of convenience, online shopping, mobile and changes
in shopping habits," said Ed Anuff, vice president of product strategy at
Apigee. "They need to be able to adapt and innovate quickly, flexibly and
efficiently in order to better engage with their customers.
"Mobile provides new opportunities for retailers to have more meaningful
interactions with customers through services such as geo-location, personalized
offers and loyalty programs. Waitrose is one of the UK's most popular retailers,
and we look forward to helping it deliver an even better experience for its
customers and employees through digital."
APIs are a key technology for businesses in today's digital world. Behind every
mobile app, smart device and connected experience sits at least one API,
enabling software applications to exchange data and "talk" to other
applications. Apigee's intelligent API platform helps businesses use APIs to
securely share data and services across devices to serve customers in a real-
time, anywhere-anytime fashion and use data to continually improve the customer
experience.
Waitrose is the latest in a line of UK organizations that are leveraging APIs
and Apigee to improve the value they deliver to customers, partners and
employees. Current EMEA Apigee customers include Morrisons, Marks & Spencer,
ITV, BBC Worldwide, Inmarsat, Pearson, among many other leading companies.
Safe Harbor Statement
This press release contains forward-looking statements, including statements
regarding market adoption of digital technologies, planned customer adoption and
implementation of Apigee's products, and potential future opportunities between
Apigee and Waitrose. These forward-looking statements are based on current
expectations and are subject to inherent uncertainties, risks and changes in
circumstances that are difficult or impossible to predict. Consequently, you
should not rely on these forward-looking statements. Actual outcomes and results
may differ materially from those contemplated by these forward-looking
statements as a result of such uncertainties, risks and changes in
circumstances, including without limitation risks and uncertainties related to
market adoption of digital technologies, the ability of Apigee's software to
meet its customers' needs, the quality of Apigee's software, support and
services and related infrastructure capacity and any incorrect implementation or
use of Apigee software.
The foregoing list of factors is not exclusive. Additional risks and
uncertainties that could affect Apigee's financial and operating results are
included under the captions "Risk Factors" and "Management's Discussion and
Analysis of Financial Condition and Results of Operations" and elsewhere in
Apigee's most recent quarterly report on Form 10-Q. Apigee's SEC filings are
available on the Investor Relations section of the Company's website
at http://investors.apigee.com and on the SEC's website at www.sec.gov. Apigee
disclaims any obligation to update the forward-looking statements provided to
reflect any change in its expectations or any change in events, conditions or
circumstances on which any such statement is based.
About Waitrose
Waitrose (www.waitrose.com) - named the "Nation's Favourite Supermarket"(2) in
the UK, and winner of the Best Supermarket of the Year(3) and Best Food and
Grocery Retailer(4) awards - currently has 337 shops in England, Scotland, Wales
and the Channel Islands, including 60 convenience branches, and another 28 shops
at Welcome Break locations. It combines the convenience of a supermarket with
the expertise and service of a specialist shop - dedicated to offering quality
food that has been responsibly sourced, combined with high standards of customer
service. Waitrose also exports its products to 50 countries worldwide and has
seven shops in the Middle East.
About Apigee
Apigee® (Nasdaq:APIC) provides an intelligent API platform for digital business.
Many of the world's largest organizations select Apigee to enable their digital
business, including 20 of the Fortune 100, six of the top 10 Global 2000 retail
brands, and six of the top 10 global telecommunications companies. Apigee
customers include global enterprises such as Walgreens, Burberry, Morningstar,
eBay, and First Data. Apigee is headquartered in San Jose, California and has
over 400 employees worldwide.
Connect with Apigee
Apigee blog: https://blog.apigee.com/front
Apigee community: https://community.apigee.com/
Twitter: https://twitter.com/Apigee
LinkedIn: https://www.linkedin.com/company/apigee
Apigee is a registered trademark in the U.S. Other product or company names
mentioned may be trademarks or trade names of their respective companies.
(1) Conlumino Awards 2014, http://conlumino.com/?p=1536(
2) Conlumino Awards, 2014
(3) Which? Awards, 2014
(4) Verdict Retail Customer Satisfaction Awards, 2014
CONTACT: Media Contacts:
U.S./Global
Jim Dvorak, Kulesa Faul PR
press(at)apigee.com
319-929-0204
UK
Matt Gurr
apigee(at)3-monkeys.co.uk
020 7009 3145
Investor Contact:
Greg Kleiner, ICR Inc.
ir(at)apigee.com
408-916-1287
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Apigee via GlobeNewswire
[HUG#1930429]
Unternehmensinformation / Kurzprofil:
Datum: 23.06.2015 - 15:00 Uhr
Sprache: Deutsch
News-ID 402444
Anzahl Zeichen: 8913
contact information:
Town:
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Kategorie:
Business News
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