comparethemarket.com Centralizes Customer Data With a Cloudera Enterprise Data Hub
(Thomson Reuters ONE) -
Hadoop Software Boosts CRM Functionality and Keeps Customers More Regularly
Engaged
LONDON, July 6, 2015 (GLOBE NEWSWIRE) -- Cloudera, the leader in enterprise
analytic data management powered by Apache Hadoop(TM), today announced that
comparethemarket.com, one of the UK's leading price comparison websites, is
using an enterprise data hub (EDH) to derive more value from its customer data.
"When we started evaluating big data technologies, one of our key goals was to
create a more personalised user experience to help make comparethemarket.com the
site that customers would want to return to time and time again," said James
Lomas, IT Director, comparethemarket.com.
Since launching in 2006, comparethemarket.com has grown into one of the most
recognised household names in the UK, supporting comparisons across some 28
products. Through the introduction of its "Your Account" functionality,
comparethemarket.com has made it possible for customers to get a great deal in a
couple of clicks or taps.
"We want to make it really easy for people to save time and money across: car,
travel, home, life insurance and their energy bills, and data is key in
achieving this," said Lomas.
"How to get all the disparate data into one manageable location and then gain
value from the data are two very common problems," commented Lomas, "We also
wanted to radically speed up the time in which we could translate our learnings
into benefits for our customers."
After a period of due diligence and evaluations of the leading commercial Hadoop
providers, it was decided that Cloudera was best suited to meet
comparethemarket.com's big data requirements due to two key factors:
* Technically, with its EDH offering, Cloudera provides an enterprise-ready
suite of tools that would efficiently and effectively help
comparethemarket.com build a centralized data management platform.
* Culturally, Cloudera was a strong fit, through its dedication to open
standards, leadership of the open source community, and experience helping
enterprises succeed with Hadoop.
"With a Cloudera enterprise data hub, comparethemarket.com can now analyse and
use the vast amounts of data it creates across all channels to deliver a
comprehensive customer view across multiple channels in near real time," said
Doug Cutting, chief architect at Cloudera. "This translates to a more immersive,
relevant, and engaging experience than ever before for its customers -- which
results in more repeat visits and increased customer loyalty."
CDH clusters were installed in June 2014 and have been running Cloudera Manager
for the last 10 months. Since then, Hadoop has become an integral part of the
ongoing business strategy and key projects run by comparethemarket.com.
About Cloudera
Cloudera is revolutionizing enterprise data management by offering the first
unified Platform for big data, an enterprise data hub built on Apache Hadoop.
Cloudera offers enterprises one place to store, access, process, secure, and
analyze all their data, empowering them to extend the value of existing
investments while enabling fundamental new ways to derive value from their data.
Cloudera's open source big data platform is the most widely adopted in the
world, and Cloudera is the most prolific contributor to the open source Hadoop
ecosystem. As the leading educator of Hadoop professionals, Cloudera has trained
over 40,000 individuals worldwide. Over 1,600 partners and a seasoned
professional services team help deliver greater time to value. Leading
organizations in every industry plus top public sector organizations globally
run Cloudera in production.
Connect with Cloudera
Read our blogs: http://www.cloudera.com/blog/ and http://vision.cloudera.com/
Follow us on Twitter: http://twitter.com/cloudera
Visit us on Facebook: http://www.facebook.com/cloudera
Join the Cloudera Community: http://cloudera.com/community
Cloudera, Cloudera Manager, Cloudera's Platform for Big Data, Cloudera
Enterprise Data Hub Edition, Cloudera Enterprise Flex Edition, Cloudera
Enterprise Basic Edition and CDH are trademarks or registered trademarks of
Cloudera Inc. in the United States, and in jurisdictions throughout the world.
All other company and product names may be trade names or trademarks of their
respective owners.
CONTACT: Press Contact:
Deborah Wiltshire
Cloudera
+1 (650) 644-3900 ext. 5907
press(at)cloudera.com
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Cloudera via GlobeNewswire
[HUG#1934877]
Datum: 06.07.2015 - 22:04 Uhr
Sprache: Deutsch
News-ID 404985
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