Fishbowl Acquires Analytics Firm Czar Metrics
(Thomson Reuters ONE) -
Acquisition Enables Clients to Measure Marketing ROI and Impact on Profitability
ALEXANDRIA, Va., July 7, 2015 (GLOBE NEWSWIRE) -- Fishbowl, the leading provider
of a marketing analytics platform to the restaurant industry, today announced
the acquisition of Czar Metrics, a predictive analytics firm with a deep bench
of restaurant clients. Czar Metrics specializes in using proprietary models and
historical data to guide clients in decisions for menu and price engineering,
promotions performance, site selection, loyalty program economics, and sales
forecasting. The combination of Czar Metrics and Fishbowl will help existing and
new clients use guest information to maximize profitable decision-making.
"We are pleased that Czar Metrics is joining Fishbowl to help our clients
strengthen their data driven decision making," said Dev Ganesan, CEO of
Fishbowl. "Their expertise in predictive modeling, optimization analytics, and
test and control is a perfect complement to what we have been successfully doing
for 15+ years -- messaging guests. Czar Metrics has built trusted relationships
by helping clients measure the impact of decisions such as menu and pricing
changes on net sales and profitability. With Czar Metrics on board, we can move
more quickly to help our clients tackle the increasingly complex issues they
face in today's highly competitive environment, most importantly helping them
drive incremental sales and profits."
"I am excited to be joining forces with Fishbowl," commented Michael Lukianoff,
CEO of Czar Metrics. "Big data has been a major conversation topic, but most
restaurant companies don't have the internal expertise to truly leverage its
potential. This merger brings together all the elements required to turn data
into insights and insights into profitable action. We look forward to helping
Fishbowl assist our clients in analyzing and managing the most profitable
decision making possible." Lukianoff will become Fishbowl's Chief Analytics
Officer with responsibility for oversight and delivery of analytics solutions to
its client base, while ensuring continued innovation and analytics superiority.
"Twin Peaks is looking forward to these new capabilities," said Dan Lawler, CFO
of Twin Peaks and Front Burner Restaurants. "We are already leveraging insights
from Fishbowl's Guest Analytics platform and using them to drive our marketing
decisions. With this acquisition, we'll now be able to measure the effectiveness
of those decisions and make any necessary changes to optimize our results."
"We have worked with Fishbowl for many years as our email provider, but their
Guest Analytics solution has enabled Bob Evans to really understand the impact
of our BEmail members on our business," said Becky Johnson, the company's
CMO. "The level of insights the team uncovered has given me confidence to make
real-time data-centric decisions and take action quickly through Fishbowl's
messaging platform (email, SMS, direct mail, etc.). They helped identify the
size of the opportunity to improve sales and were prescriptive in the marketing
strategies we should deploy. A complete solution from one team!"
About Fishbowl
Fishbowl helps restaurants leverage data to drive predictable sales growth.
Fishbowl's closed loop restaurant marketing SaaS platform is highly scalable and
ingests data quickly from various sources, including email, SMS, social, online
ordering, loyalty programs, reservations, and more. The guest-centric platform
uses industry-specific proprietary algorithms to provide clients with actionable
guest insights for deeper customer relationships.
The company serves over 50,000 restaurants with benchmarked solutions and best
practices that address the key business challenges of guest acquisition,
engagement, and analytics. Fishbowl manages the industry's largest guest
database with over 130 million opt-in members and has strategic partnerships
with OpenTable, Coca-Cola Food Service, the National Restaurant Association, and
State Restaurant Associations. The company integrates its software with key
third parties, including POS manufacturers. Contact the company at
www.fishbowl.com or 1-800-836-2818.
CONTACT: Janet Hall
Fishbowl
jhall(at)fishbowl.com
(703) 836-3421, x234
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Fishbowl via GlobeNewswire
[HUG#1934842]
Unternehmensinformation / Kurzprofil:
Datum: 07.07.2015 - 15:00 Uhr
Sprache: Deutsch
News-ID 405202
Anzahl Zeichen: 5256
contact information:
Town:
Alexandria
Kategorie:
Business News
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