Publicis Groupe : Razorfish Global Acquires 2DataFish in Australia
(Thomson Reuters ONE) -
RAZORFISH GLOBAL ACQUIRES 2DATAFISH TO EXPAND COMMERCE & DATA ANALYTICS
CAPABILITIES IN AUSTRALIA
Strengthens Intelligence Practice With Unmatched Offering in End-to-End Cloud
Marketing Services, Optimisation Consulting, Analytics and Personalisation
31 August 2015: Sydney - Razorfish Global, a leader in business transformation
services for the empowered age and a part of Publicis Groupe [Euronext Paris:
FR0000130577, CAC40], today announced the acquisition of Sydney-based
2DataFish, the leading Adobe data analytics and marketing optimisation
consultancy in Australia and APAC.
The acquisition strengthens Razorfish Global's Intelligence Practice by adding
significant commerce and data analytics capabilities and makes it the only Adobe
partner in Australia and the wider APAC region that can provide end-to-end cloud
marketing services at scale, including systems integration, data analytics,
media and content platforms, creative and experience design. It is the latest
milestone in a strong growth period for Razorfish Global in Australia, with
recent major client wins, including Foxtel, eBay and Bank of Queensland.
Razorfish Global is a global Strategic Partner of Adobe, while 2DataFish is the
first analytics consultancy in the region certified as a global Adobe Analytics
Specialisation Partner.
Specialising in online testing, content optimisation, analytics, audience
segmentation and tag management, 2DataFish was founded in 2010 by Steven and Kim
Hann, who will both continue in the business as co-directors. Current 2DataFish
clients include Telstra, Virgin Australia, Commonwealth Bank, Westpac, Fairfax
Media, Suncorp Group, Energy Australia, Dick Smith, IAG and GE Capital to name a
few.
"We're pleased to welcome 2DataFish to the Razorfish Global family and
Publicis.Sapient platform," said Michael Karg, International CEO at Razorfish
Global. "This move positions us to accelerate growth in the Australian market
while building on a clear competitive advantage in our Intelligence Practice
through the addition of world-class talent, data analytics and customer
intelligence capabilities, technology platforms and intellectual property."
"2DataFish significantly boosts our data analytics capabilities, which are
critical to our ability to help clients transform their business. Clients will
now benefit from intensely specialised skills across data, technology, insights,
commerce and media that result in a truly holistic solution," said Razorfish
Australia Managing Director Doug Chapman.
2DataFish Founder Steven Hann added: "We are excited about the possibilities
that our combined talents can offer clients and proud to join forces with the
talented team at Razorfish Global."
2DataFish will complete its move into Razorfish Australia's Sydney offices by
the end of August 2015 and will maintain a separate brand name at this stage.
-Ends-
ABOUT RAZORFISH GLOBAL
Razorfish Global, part of the Publicis.Sapient platform, is a network of leading
digital agencies within Publicis Groupe that brings together customer
experience, technology, media and intelligence to drive business transformation
for clients on a global scale. Its 4,500 team members and 42 worldwide offices
span Australia, Canada, China, France, Germany, Hong Kong, India, Italy,
Singapore, the United Kingdom and the United States.
About 2DataFish
Driven by creating innovative digital solutions, 2DataFish is Australia's
leading agency specialising in analytics, conversion rate optimisation (CRO),
tag management solution and audience segmentation. Founded in 2010 by Steven and
Kim Hann as Australia's first optimisation agency, Sydney-based 2DataFish has
grown rapidly and works with some of Australia's leading brands, including a
host of major banks, Telstra, Energy Australia, Fairfax Media, Virgin Australia
and Suncorp to name a few. 2DataFish creates the best enhanced user experience
to help clients achieve a competitive advantage and increased ROI.
Media Contacts
Andrea Kerekes
Access PR andrea(at)accesspr.com.au + 61418427412
Maya Hart
VP, Global Communications Director Razorfish
maya.hart(at)razorfish.com +447971241769
This announcement is distributed by GlobeNewswire on behalf of
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other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Publicis Groupe via GlobeNewswire
[HUG#1948349]
Unternehmensinformation / Kurzprofil:
Datum: 31.08.2015 - 08:30 Uhr
Sprache: Deutsch
News-ID 416782
Anzahl Zeichen: 5187
contact information:
Town:
Paris
Kategorie:
Business News
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