Delivery Agent Taps John Perez to Head Hispanic Advanced Advertising Division
New Hire Brings More Than 20 Years of Sales Experience to Delivery Agent's Newly Formed Division
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwired) -- 08/31/15 -- , Inc., the market leader in turning audiences into customers for the world's leading global brands, today announced the company has hired John Perez as the national sales manager for the company's newly formed Hispanic advanced advertising sales and t-commerce division.
Perez brings a wealth of expertise to Delivery Agent from his 20 years in U.S. Hispanic media sales. Over the course of his career Perez has worked for leading companies, including Univision Communications, MundoFox, Castalia Communications, WorldLink Media and LUNA Entertainment.
"Hispanic audiences spend an average of 3.3 hours per day watching TV. Our platform makes the advertising being consumed during that time more effective," said Mike Fitzsimmons, Delivery Agent CEO. "John's depth of experience and strong relationships within the Hispanic advertising community make him the ideal person to spearhead our new division."
As the national sales manager of the Hispanic advanced advertising sales division, Perez is responsible for introducing brands and agencies to Delivery Agent's suite of advertising engagement and transaction tools -- from traditional spot buys to t-commerce applications. The Delivery Agent platform includes more than 27 million connected TVs and devices from Samsung, Sony and Roku as well as 30 Hispanic cable networks over an unwired network of 80 million homes.
"Delivery Agent's platform optimizes ROI for brands and agencies, combining powerful media buying capabilities with data and analytics that can uniquely target the Hispanic community," said Perez. "I believe the tremendous industry growth we're seeing in the Hispanic market necessitates the innovative solutions offered by Delivery Agent. I'm excited to be leading the effort."
Delivery Agent is expanding into the Hispanic media market, which continues to outpace overall growth in the U.S. advertising industry, growing to $8.3 billion in 2013.
Delivery Agent is the market leader in turning audiences into revenue-generating customers for the world's largest brands and media companies. Delivery Agent's proprietary commerce technology allows fans to engage with and transact directly from media -- music, advertisements and television -- via personal computer, mobile device or directly through the television. At the same time, Delivery Agent's data analytics engine maximizes revenue potential through audience targeting and optimization. Currently in market with leading broadcasters, record labels, advertisers, MVPDs and smart TV manufacturers, the Delivery Agent platform is deployed by long-term partners NBC, FOX, CBS, HBO, Live Nation, Bravado, Tiger Woods, Pepsi, Visa, Comcast, AT&T, Verizon and Samsung, among others. More information about Delivery Agent is available at and (at)deliveryagent.
Evie Smith
Matter Communications for Delivery Agent
971.246.7896
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Datum: 31.08.2015 - 14:15 Uhr
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