Precor(R) and Spinning(R) Join Forces to Produce Brand New Line of Spinner(R) Indoor Cycling Equipment
(Thomson Reuters ONE) -
Fitness Industry Leaders Announce Exclusive Global Manufacturing, Education and
Sales Alliance to Deliver an Enhanced Indoor Cycling Experience
VENICE, CA and WOODINVILLE, WA--(Marketwired - Sep 3, 2015) - Mad Dogg
Athletics, Inc., creators of the Spinning® indoor cycling programme and Spinner®
line of bikes, and Precor®, a leading provider of personalised fitness
solutions, today announced an exclusive worldwide distribution agreement under
which Precor will assume all commercial Spinner® bike production for an entirely
new line of commercial Spinner indoor cycling equipment.
"We wanted to find the best partner to serve our global dealers, education
representatives, clubs, gyms and studios, as well as the worldwide Spinning
community," said John Baudhuin, CEO of Mad Dogg Athletics, Inc. "Over the past
30 years, Precor has been recognised consistently for its top-rated customer
service and quality, and also for the reliability and integrity of its cardio
products. Considering these factors, as well as the global reach the company has
as part of Amer Sports, Precor is the ideal strategic partner for our brand
moving forward."
The new range of indoor cycling products will incorporate the strengths of both
brands to bring customers an enhanced Spinning experience. The line features
brand new engineering and design components co-developed by Precor and Spinning,
to deliver the reliable and robust product that has made Precor a recognised
industry leader. The new Spinner products will also feature new technologies and
educational elements to strengthen the Spinning experience.
"We are committed to pursuing opportunities that allow Precor to deliver top of
the line fitness experiences to exercisers and operators," said Rob Barker,
President of Precor. "This partnership capitalises on the manufacturing and
engineering quality that Precor is known for and the reputation that Spinning
has established within the indoor cycling category. Together, these strengths
will enable us to better serve a wider range of customers."
The companies will announce a new line of Spinner bikes in late 2015. Spinning
and Precor will also collaborate on new marketing and education programmes in
the future.
Financial terms of the deal were not disclosed.
About Mad Dogg Athletics, Inc.
Home of the Spinning®, Peak Pilates®, CrossCore®, Bodyblade®, Ugi®, Resist-A-
Ball®, Kettlebell Concepts(TM) and Spin Fitness® brands, Mad Dogg Athletics® is
the world's largest equipment-based education company. Mad Dogg Athletics has
trained over 200,000 instructors and has reached millions of enthusiasts in over
80 countries worldwide through a network of over 35,000 fitness facilities. The
company manufactures home Spinner® bikes, Pilates and functional training
equipment, DVDs and a complete line of Spinning-branded apparel and accessories.
Mad Dogg Athletics has successfully registered its Spin® family of trademarks in
over 80 countries.
About Precor
Precor, headquartered in Woodinville, Washington state, USA, designs and
manufactures premium end-to-end commercial and at-home fitness solutions. Precor
delivers the personalised products, service experiences and resources that
operators need to grow their businesses, and the tools exercisers need to reach
their fitness and lifestyle goals. Since 1980, Precor has been a pioneer in
creating innovative fitness solutions for customers, including the EFX®
Elliptical, Adaptive Motion Trainer® "AMT®" and Preva® Networked Fitness. Precor
is part of Amer Sports Corporation, one of the world's largest sports equipment
companies, with internationally recognised sister brands that include Wilson,
Atomic, Suunto, Salomon, Arc'teryx and Mavic.
About Amer Sports
Amer Sports is a sporting goods company with internationally recognised brands
including Salomon, Wilson, Atomic, Arc'teryx, Mavic, Suunto and Precor. The
company's technically advanced sports equipment, footwear and apparel improve
performance and increase the enjoyment of sports and outdoor activities. The
Group's business is balanced by its broad portfolio of sports and products and a
presence in all major markets. Amer Sports shares are listed on the Nasdaq
Helsinki stock exchange (AMEAS).
Contact Information
For Mad Dogg Athletics media enquiries, please contact:
Emily Simarski
esimarski(at)maddogg.com
001-310-740-8871
For Precor media enquiries, please contact:
Jaci Hendricks-Scott
jhendricks-scott(at)voxuspr.com
001-253-444-5955
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Precor via GlobeNewswire
[HUG#1949421]
Unternehmensinformation / Kurzprofil:
Datum: 03.09.2015 - 14:00 Uhr
Sprache: Deutsch
News-ID 417919
Anzahl Zeichen: 5510
contact information:
Town:
Woodinville, WA
Kategorie:
Business News
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