AgilOne Showcases Mobile Clienteling App That Enables Retailers to Deliver Personalized In-Store Experiences With Insights Based on Omni-Channel Data
Enhanced API Capabilites Empower Businesses to Leverage 360-Degree Predictive Customer Profiles Anywhere, Anytime
(firmenpresse) - PHILADELPHIA, PA -- (Marketwired) -- 10/05/15 -- , the predictive marketing cloud company, has launched a new mobile clienteling reference app that demonstrates how retailers can leverage predictive customer profiles to deliver consistent, highly personalized in-store experiences that delight customers, leading to increased loyalty and revenue per customer. The reference app for mobile devices illustrates how retailers can bridge the divide between digital and physical experiences by leveraging strategic insights on their customers' online and offline engagement and purchases with the brand, and use mobile technologies, including iBeacon, to make the customer experience more personal and profitable.
Retailers can use the app to pull up AgilOne's 360-degree customer profile and predictive insights for the specific shopper by looking them up by name, email or loyalty card, among others, or identifying them via iBeacon when they are nearby or in the store. Retail staff can use the info to personalize greetings and engagement with customers, referencing the customer's past history with the company, loyalty level, birthdate and past purchases as opportunities to follow up and create new meaningful interactions. Access to the customer's previously browsed products, wish list and product recommendations based on omni-channel data collected by AgilOne empowers associates to cross-sell and up-sell more effectively, increasing overall customer value.
"Companies today realize that in order to stand out from the competition, they need to offer personalized, meaningful interactions that add value for the customer and the brand both in-store and online," said AgilOne CEO Omer Artun. "To serve this demand, we have launched a mobile clienteling reference app that shows how AgilOne's unique predictive customer profiles can transform the in-store retail experience using predictive analytics and omni-channel customer insights."
The mobile clienteling reference app is built on AgilOne's newly enhanced API capabilities that expose predictive customer profiles beyond marketing departments to online, point-of-sale and call-center interactions. By allowing retailers to integrate predictive, omni-channel customer data into every touch point in the consumer lifecycle, AgilOne is extending the value of predictive marketing to all aspects of the organization.
AgilOne will demonstrate the new mobile clienteling reference app at the Shop.org 2015 Digital Summit (booth #843). The reference app is available to all AgilOne customers, who can use it as a guide to build out their own customized clienteling application.
AgilOne is the industry's first predictive marketing cloud that allows marketers to deliver the most relevant and profitable customer relationships, online and offline, and simplifies the science of marketing with an easy-to-use, integrated solution. Leveraging breakthrough predictive analytics and machine learning technology, AgilOne empowers companies of all sizes to launch revenue-generating lifecycle marketing programs, including predictive cart recovery, cluster-based purchasing and loyalty appreciation, among others. With AgilOne, companies can convert more browsers to buyers and increase overall lifetime customer value.
Leading consumer brands, including The Body Shop, Shazam, Sports Authority, Moosejaw and shopPBS.org, use AgilOne to boost customer engagement and revenue. Headquartered in Silicon Valley, AgilOne investors include Sequoia Capital, the Mayfield Fund, and Tenaya Capital. For more information, please visit .
Rebecca Mettler
BOCA Communications
+1.914.215.0113
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Datum: 05.10.2015 - 12:00 Uhr
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