Publicis Groupe : ZenithOptimedia acquires FirstClick Consulting in Australia
(Thomson Reuters ONE) -
ZenithOptimedia acquires FirstClick Consulting in Australia
ZenithOptimedia, part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40],
announced today the acquisition of FirstClick Consulting, Australia's leading
independent performance marketing agency.
FirstClick will become part of Performics Worldwide, ZenithOptimedia's global
performance marketing network. The agency will rebrand to Performics Australia
and will retain its current management team, led by CEO Grace Chu, who will join
the Performics Global Executive Leadership Team.
Investing in performance marketing solutions through the development of the
Performics network is a key growth strategy for the ZenithOptimedia Group.
Performance media includes measurable, 'biddable' channels such as paid search,
programmatic display and paid social. Performance media has seen considerable
global growth in recent years, with expected growth of 19.1% globally for 2015
(eMarketer).
Founded in 2005 and headquartered in Sydney, FirstClick provides clients across
Australia with a full range of digital performance marketing services including
search engine marketing, search engine optimisation, programmatic buying, social
marketing, marketing analytics and conversion rate optimisation. Over the past
10 years, FirstClick has established itself as a market leader and has built up
an impressive list of blue chip clients.
Grace Chu, CEO of FirstClick, said: "We are very excited about becoming part of
Performics Worldwide and the ZenithOptimedia Group. Our clients and our people
will benefit from the global perspectives, best practices and capabilities that
come with being part of this award winning international network. It's a
testament to the FirstClick team to be recognised as leaders within an
international context."
Michael Kahn, CEO of Performics Worldwide, said: "We have been very impressed
with the quality of FirstClick's offering and the results it is delivering to
its clients are truly exceptional by global standards. The combination of
Performics, a global leader in performance marketing with FirstClick, a market
leader in Australia will provide clients with a combination of global best
practice and strong local knowledge. We are confident that together we will be
very well positioned to service the growing digital opportunity in Australia."
Ian Perrin, CEO of ZenithOptimedia Australia, said: "We have been unequivocal in
our pursuit of delivering the very best performance offering in Australia, and
bringing FirstClick into the group represents a massive step in this direction.
Grace and her team are world class and arguably the most talented digital
performance thinkers in the country. The team will make an enormous
contribution to our organisation and we look forward to welcoming them into the
family."
For further information, please contact:
Tim Collison
Global Communications Director
Tel: +44 20 7961 1126
E-mail: tim.collison(at)zenithoptimedia.com
About ZenithOptimedia
ZenithOptimedia - www.zenithoptimedia.com - is a leading global media services
network with over 7,500 people working in 262 offices across 74 countries. We
are part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], the world's
third largest communications group, and the world's second largest media agency
group. As the first agency to apply a rigorous and objective approach to
improving the effectiveness of marketing spend, ZenithOptimedia delivers to
clients the best possible return on their communications investment. This
philosophy is supported by a unique approach to strategy development and
implementation across the full spectrum of paid, owned and earned contact points
- the Live ROI planning process. The ZenithOptimedia Group of companies equips
our clients with a full range of integrated skills across communications
planning, value optimisation, performance media and content creation. Our key
clients include Aviva, Clarins, Coty, Kering, Lactalis, L'Oréal, LVMH, Nestlé,
Oracle, RB, Richemont Groupe, SCA, Sanofi, Toyota and 21(st )Century Fox.
About Performics
Performics is a global performance marketing agency for the world's most
respected brands. The agency activates data to motivate participation, drive
performance and optimize for action across paid, earned and owned digital
channels. Founded in 1998 and headquartered in Chicago, the Performics network
is active across 40 countries. Performics is a ZenithOptimedia company and the
performance marketing specialist within Publicis Groupe. www.performics.com
This announcement is distributed by GlobeNewswire on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Publicis Groupe via GlobeNewswire
[HUG#1956959]
Unternehmensinformation / Kurzprofil:
Datum: 06.10.2015 - 09:58 Uhr
Sprache: Deutsch
News-ID 424886
Anzahl Zeichen: 5709
contact information:
Town:
Paris
Kategorie:
Business News
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