Publicis Groupe : Publicis Worldwide Acquires August, Creative Content Agency in the UK
(Thomson Reuters ONE) -
Publicis Worldwide Brings on Board Content Agency for Ikea, Gap And Renault to
Further Strengthen Customer-Centric Proposition
AUGUST, CREATIVE CONTENT AGENCY, JOINS PUBLICIS UK
15 October 2015: Publicis Worldwide, a part of Publicis Groupe [Euronext Paris:
FR0000130577, CAC40], today announced the acquisition of award-winning creative
content agency August, which joins Publicis UK in the Baker Street office hub
later this month.
Founded in 2005, August is made up of a team of 65 experts with a skill-set to
produce engaging content that builds brands, changes perceptions and nurtures
relationships. It is this ethos, experience and insight that have produced a
raft of award-winning work for its clients.
August's clients include GAP, IKEA, Ocado, Hiscox, Kinleigh Folkard & Hayward,
Ligne Roset, Renault, Fitness First, Whole Foods Market, Christie's
International Real Estate, Exodus, Golfbreaks.com and Flight Centre.
The addition of August will expand and enhance Publicis UK's existing creative
content offering, enabling Publicis UK to further deepen its client
relationships, offering a rapid turn around of content marketing across various
platforms, with a strong specialism in digital. Publicis Blueprint, a key
content division within its group, will now become August.
Arthur Sadoun, Global CEO of Publicis Worldwide, commented: "Content marketing
is key to us helping our clients transform their brands. August is digitally
advanced beyond most of the consumer publishing agencies: this acquisition will
bring the expertise and ability to develop content quickly across multiple
platforms to give our clients a strong competitive lead."
August will join the breadth of services and agencies residing in 82 Baker
Street, which includes Publicis London (creative), POKE (digital), Vivid
(shopper marketing), and Publicis Chemistry (CRM and one to one communications),
all leaders in their specialisms. This is part of Publicis UK's commitment to
produce highly effective creative and improved multi-channel capabilities for
its clients. The move comes as part of the increased importance of content
marketing for clients: global content marketing revenue has continued to
surge in the first half of 2015, with content marketing set to become a US$313
billion industry in 2019, (according to PQ Media's 'Global Content Marketing
Forecast 2015)
The existing leadership team and original founding partners of August will
remain as Mark Lonergan, Steven Hunter, Sarah Bravo and Jules Walker-Rogers, who
will be responsible for integrating existing business and growing content
revenue. Lonergan and Hunter will take the roles of Joint CEO with Bravo and
Walker-Rogers assuming the roles of ECD.
Mark Lonergan, CEO of August, said: "At August we specialise in building
relationships between customers and brands through multi-channel content.
Publicis Worldwide believes in the power of that content. This acquisition will
give August a wonderful opportunity to collaborate with a range of expertise
that will allow us to even better serve our existing clients needs. It will also
be exciting to have the chance to work with some of the group's existing
clients. We are delighted to be part of the future of Publicis UK."
About Publicis Worldwide:
Publicis Worldwide is a global creative agency, with 89 years' experience
providing change leadership for its clients. We believe that this era demands a
combination of strategic, creative and digital ideas that help clients to Lead
The Change in their own digital transformation. With over 13,000 employees in
84 countries, clients include Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-
Cola, Haier, Hilton Honors, HP, l'Oréal, LG, Luxottica, Nestlé, Orange, P&G,
Paypal, Pernod Ricard, RATP, Renault, Sanofi, Seb, Siemens, Telefonica, Total,
and UBS.
Publicis Worldwide is a part of Publicis Groupe.
www.publicis.com | (at)PublicisWW | http://on.fb.me/1uGQDFR
About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in
marketing, communication, and business transformation. In a world marked by
increased convergence and consumer empowerment, Publicis Groupe offers a full
range of services and skills: digital, technology & consulting with
Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient
Government Services, Razorfish Global, DigitasLBi, Rosetta) - the world's
largest most forward-thinking digitally centered platform focused exclusively on
digital transformation in an always-on world - as well as creative networks such
as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs,
corporate communications and events with MSLGROUP, ad tech
solutions with VivaKi, media strategy, planning and buying through Starcom
MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis
Healthcare Communications Group (PHCG), and finally, brand asset production with
Prodigious. Present in 108 countries, the Groupe employs more than 76,000
professionals.
www.publicisgroupe.com | Twitter: (at)PublicisGroupe |
Facebook: www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe
| http://www.youtube.com/user/PublicisGroupe | Viva la Difference !
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Source: Publicis Groupe via GlobeNewswire
[HUG#1958839]
Unternehmensinformation / Kurzprofil:
Datum: 15.10.2015 - 08:00 Uhr
Sprache: Deutsch
News-ID 427067
Anzahl Zeichen: 6435
contact information:
Town:
Paris
Kategorie:
Business News
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