Research Report Proves Return on Investment for Government Using Digital Communications
(Thomson Reuters ONE) -
Data Shows the Average Local Government Saves £1.51 Each Year for Every
Digitally Connected Citizen
LONDON, Oct. 21, 2015 (GLOBE NEWSWIRE) -- GovDelivery, the leading provider of
cloud-based solutions enhancing the citizen experience, today announced the
release of a white paper summarising the financial value of digitally connected
citizens for government organisations. The research report titled Measuring the
Value of a Subscriber, released officially at GovDelivery's 6(th) Annual UK
Public Sector Communications Conference, estimates that each digitally connected
citizen saves the average local authority at least £1.51 per annum.
These figures predict that an average local authority has the ability to realise
substantial savings if they invest in optimising their digital engagement
strategy. The estimated yearly savings for the typical UK council was
substantial:
Average Size Council Estimated Savings
County Council £256,567
Unitary Council £87,955
District Council £26,904
The author of the report, Guy Dominy, is a leading public sector communication
specialist with a particular focus on the planning and evaluation of digital
communications. Dominy partnered with GovDelivery and 10 local UK public sector
organisations to collect data and evaluate the financial value of government
digital communications.
"Public sector communicators can no longer afford to ignore the demand for
financial accountability," Guy Dominy, Director and Senior Consultant at Seeing
More Clearly said. "This report helps forward-thinking organisations lay the
groundwork to prove the value of digital communication against the money spent
building the programs."
Having analysed feedback from more than 600 thousand digitally connected
citizens invited to contribute to the research, the results provide real insight
into how digital communication drives positive action and helps public
organisations achieve significant cost savings.
Read the full white paper at http://bit.ly/ValueSubscriber.
About GovDelivery
Over one thousand public sector organisations use GovDelivery's, highly-secure,
cloud solutions every day to enhance the citizen experience for more than 90
million people. GovDelivery offers leading solutions for managing government
communications, internal and external learning, and open data. The GovDelivery
Network offers a unique and impactful way for public sector organisations to
work together to cross promote content and increase digital reach. Organisations
using GovDelivery see higher utilisation of citizen services and greater citizen
engagement. GovDelivery is an Actua (Nasdaq:ACTA) company. Visit
www.govdelivery.co.uk.
CONTACT: Media contact:
Kelsey Lund
Kelsey.Lund(at)govdelivery.com
651-925-5766
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: GovDelivery via GlobeNewswire
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Unternehmensinformation / Kurzprofil:
Datum: 21.10.2015 - 10:00 Uhr
Sprache: Deutsch
News-ID 428366
Anzahl Zeichen: 3747
contact information:
Town:
Crawley, West Sussex
Kategorie:
Business News
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