Phorm Corporation Limited Announces Partnering Agreement With INSOMNIS Media Limited
(firmenpresse) - SINGAPORE -- (Marketwired) -- 10/28/15 -- (AIM: PHRM)
("Phorm" or the "Company")
Phorm (AIM: PHRM), a leading advertising-technology company and first party data platform provider, is pleased to announce that, further to its interim results released on 30 September 2015, it has formally entered into a channel sales partnership with INSOMNIS Media Limited ("INSOMNIS").
INSOMNIS, a digital media business specialising in the delivery of behavioral targeting and performance campaign solutions for its clients, will seek to leverage Phorm's proprietary technology and machine learning algorithms to identify users through a first party approach leading to more effective targeting, personalised messaging and efficient overall campaign delivery.
Phorm's first party data platform technology sits above digital properties, off network supply sources and real-time bidding platforms, where it synthesises user data, develops profiles and addresses users personalised with content or advertising messages at the point where the user is engaging client's websites. Brands, publishers and programmatic sources can clearly benefit when known users are able to engage with personalised content and it is therefore more effective and efficient for both the inventory and demand sides of our clients' businesses. The Company's technology provides unparalleled insight and a holistic view into digital advertising dynamics such that agencies and advertisers can achieve optimal inventory control and return on their investment.
:
"Brand managers have become particularly focused on whether they are messaging to their desired user base, which is often difficult to prove in the context of online advertising. Issues like privacy and viewability are becoming increasingly important to advertisers when they choose their partner for their display targeting and retargeting activity.
"We have every confidence in Phorm's tech platform and our partnership with Phorm will enable us to present our campaign metrics to clients, knowing that we have utilised first party data to deliver the brand's specific user base most efficiently. This is precisely the area where the online advertising industry needed to evolve."
:
"Mike Moran, Paul Grundy and their colleagues at INSOMNIS possess a wealth of ad industry expertise and relationships. Together, we've already helped a brand and publishing client in the U.K. achieve a successful campaign, which has provided validation that our initial partnership is already yielding results. We now look forward to extending this initial track record of success to the U.S. market."
Phorm (AIM: PHRM) is a leading advertising-technology and first party data platform provider that enables brands and publishers to address online users with personalised content and advertising. Phorm's innovative platform delivers a more interesting online experience for the user and addressable campaign results for marketers. For more information, please visit:
INSOMNIS is a digital media business specialising in behavioural targeting and driving campaign performance.
We use market-leading technology, which learns about our advertiser's audience, both prior to and during a campaign, which allows us to continuously improve performance by modifying CPCs/CPMs to maximise efficiency and programmatic/RTB win rates.
Visit us at
This information is provided by RNS
The company news service from the London Stock Exchange
RNS
Customer Services
0044-207797-4400
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 28.10.2015 - 07:00 Uhr
Sprache: Deutsch
News-ID 429902
Anzahl Zeichen: 0
contact information:
Town:
SINGAPORE
Kategorie:
Information Services
Diese Pressemitteilung wurde bisher 226 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Phorm Corporation Limited Announces Partnering Agreement With INSOMNIS Media Limited"
steht unter der journalistisch-redaktionellen Verantwortung von
Phorm Corporation Limited (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
