AkzoNobel and Forest Stewardship Council agree landmark partnership
(Thomson Reuters ONE) -
September 24, 2010
AkzoNobel has underlined the importance of wood stewardship to its
sustainability agenda by signing a landmark agreement with the Forest
Stewardship Council.
The agreement makes AkzoNobel the FSC's first global partner outside of products
that are FSC certified. Both parties will now cooperate to increase
understanding of the organization's work in promoting responsible forest
management, and to boost awareness of FSC certification being a label for wood
and paper from well-managed forests.
Many AkzoNobel businesses - particularly its woodcare brands - are already
committed to the responsible sourcing of forest products. Under the terms of the
agreement, the company and most notably its woodcare brands: Cuprinol, Pinotex,
Xyladecor, CetaBever, Sparlack, Flood and Sadolin, will now work closely with
the FSC to promote forest stewardship and drive demand for responsible products.
"We are proud to be involved in this partnership with the FSC, which underlines
our intention to develop more eco premium woodcare products and emphasizes our
ambition to retain a top ranking on the Dow Jones Sustainability Indexes," said
AkzoNobel CEO Hans Wijers.
Added Corporate Director of Sustainability, André Veneman: "Including
sustainability in all aspects of the value chain is at the heart of our
commitment. Developing partnerships such as the one we have agreed with the FSC
is a clear illustration of our willingness to achieve transformational change,
take positive action and help to protect the source of wood for future
generations."
FSC Director, General Andre de Freitas, commented: "As a global leader in
sustainability, AkzoNobel is an ideal partner to promote awareness of FSC
worldwide. Both FSC and AkzoNobel are committed to the care of natural
resources, and the partnership draws on the synergy between sourcing from
well-managed forests and maintaining long-term objectives for the life cycle of
forest products. By working together through the FSC Global Partner Program, we
will not only raise awareness of FSC certification, but will also bring
attention to innovations that address environmental, social and economic issues
in forest management."
The agreement includes setting up a global partnership fund with the FSC to
support agreed social policy projects; educating customers about the FSC and its
objectives; and helping to drive demand for FSC certified products. A new
partnership logo has also been developed which will be used extensively on all
branded material, including packaging.
- - -
AkzoNobel is the largest global paints and coatings' company and a major
producer of specialty chemicals. We supply industries and consumers worldwide
with innovative products and are passionate about developing sustainable answers
for our customers. Our portfolio includes well known brands such as Dulux,
Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we
are a Global Fortune 500 company and are consistently ranked as one of the
leaders on the Dow Jones Sustainability Indexes. With operations in more than
80 countries, our 55,000 people around the world are committed to excellence and
delivering Tomorrow's Answers Today(TM).
Note to editors - not for publication
Corporate Media Relations Corporate Investor Relations,
Tel. +31 20 502 78 33 Tel. +31 20 502 7854
Contact: Christian Tardif Contacts: Huib Wurfbain and Ivar Smits
[HUG#1446492]
Pdf file AkzoNobel press release:
http://hugin.info/130660/R/1446492/389471.pdf
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Source: Akzo Nobel NV via Thomson Reuters ONE
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Datum: 24.09.2010 - 08:01 Uhr
Sprache: Deutsch
News-ID 43000
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