Publicis Groupe : Publicis Healthcare Communications Group Acquires Langland
(Thomson Reuters ONE) -
Publicis Healthcare Communications Group Acquires Langland
NEW YORK, November 10, 2015 - Publicis Healthcare Communications Group (PHCG), a
part of Publicis Groupe [Euronext Paris: FR0000130577, CAC40], announces the
acquisition of Langland Advertising, Design & Marketing Limited. Langland is
head quartered in Windsor, England, and is one of Europe's largest and most
highly regarded healthcare communications agencies. Founded in 1991 by Philip
and Joanna Chin, the agency employs 100 people, serving a wide portfolio of
clients across Europe and North America.
As the world's most creatively awarded healthcare advertising agency, Langland
turns healthcare intelligence into creative engagement, making work that cuts
through in every channel, whether it's for a product, a service, or a clinical
study. The agency is recognised internationally as a flagship for creativity in
this sector.
Langland works with 9 of the world's top 10 global pharmaceutical companies
launching and revitalising licensed prescription only medicines and has also
developed an outstanding reputation for its work in Patient Access & Retention
programmes for clinical trials. Named as Cannes Lions Health Agency of the Year
in 2014 and 2015, and Global Healthcare Agency of the Year in 2011, 2012 and
2013, Langland has amassed over 300 awards in recent years, including five Best
in Show winners at the IPA Best of Health Awards.
Langland Chief Executive, Philip Chin said, "Our strategy is to scale and
replicate the Langland brand internationally to create a global health and
wellness advertising network to better serve the needs of our clients. Following
discussions with Nick Colucci, CEO of the Publicis Healthcare Communications
Group (PHCG), it was clear that we would realise our ambition better and faster
as part of the Publicis Groupe. The alliance will enable Langland to expand its
capabilities into more diverse areas and provide our clients with considerable
additional advantages through Publicis Groupe's resources and global
infrastructure. As well as providing us with the opportunity to grow, we are
joining PHCG because Nick understands the importance we place on retaining the
operational independence and creatively-led culture that has produced almost
uninterrupted growth for more than twenty years."
Nick Colucci, CEO of PHCG added, "Like many people in healthcare communications,
I have admired Langland's exceptional achievements for many years. The
outstanding work, which they have created for their clients and the quality of
the talent within the company, speaks for itself. Langland is a very special
agency and I am proud and delighted that Philip and Joanna have chosen to join
the PHCG network for the next stage in the Langland journey. I am excited and
very much looking forward to supporting and building the Langland brand
globally."
Philip Chin will continue to lead the Langland business alongside the existing
senior management team. Joanna Chin will step down from her role as COO to
pursue other opportunities outside of the health and wellness communications
sector. Philip will report to Ashley Kuchel, PHCG Group President.
Michelle AuBuchon, PHCG
Phone: +1.212.771.5528
Mobile: +1.917.703.2870
Email: michelle.aubuchon(at)publicishealthcare.com
Philip Chin, Langland
Phone: +44 (0) 1753 833348
Email: mailto:philip.chin(at)langland.co.uk
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented
agency network in the world. A division of Publicis Groupe, PHCG manages top-
tier agencies specializing in promoting innovative solutions in advertising,
digital, branding, message delivery, market access, and medical
communications. PHCG is dedicated to creating experiences that compel action,
change lives, and amplify business outcomes. With more than 5,500 employees,
PHCG manages 12 agency brands through 60 offices located in 10 countries.
PHCG's brands are Saatchi & Saatchi Wellness, Digitas Health LifeBrands,
Publicis Life Brands, Razorfish Health, Heartbeat Ideas, Discovery, in-sync
Customer Insights, Publicis Health Media, Publicis Touchpoint Solutions,
Maxcess, and Verilogue.
Web: www.publicishealthcare.com
Facebook: (at)publicishealthcare
Twitter: (at)PublicisHealthC
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Publicis Groupe via GlobeNewswire
[HUG#1965504]
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