"Shopping Fever" Takes Hold on Over 1.2 Million Canadians Planning to be Sick on Black Friday or Cyber Monday
Almost Half of Canadians think people should be fired for taking a Sick Day to Shop
(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 11/25/15 -- Canadians love a good deal, so much so over 1.2 million people are planning to call in sick to take advantage of sales and promotions being offered on Black Friday (Nov. 27) or Cyber Monday (Nov. 30) according to a new .
Much to the chagrin of employers even more people are planning to take a vacation day to shop for holiday bargains. Add another 6.4 million vacation days and the total number work days lost is approaching 8 million. Certainly, a backlash appears to be building as 44 per cent of Canadians think people should be fired for taking a sick day to shop. Likewise, 35 per cent felt people should be fired for taking a sick day on Cyber Monday.
"On the one hand this is great news for retailers looking to boost their sales figures, but on the other it's pretty clear 'Slack Friday' is hurting productivity," explains Loraine Cordery, Insights Manager for IPG Mediabrands. "Black Friday is fully transitioning into a Canadian sales event, no longer simply being used as a tactic to keep Canadians from cross border shopping."
Over 19.3 million Canadians plan to shop on Black Friday or Cyber Monday, which is roughly three million more than last year. Over a third of shoppers indicated that they plan to spend more than they did last year; 38 per cent more on Black Friday versus 36 per cent more on Cyber Monday. While the sales period coincides with U.S. Thanksgiving, the perception of Black Friday is also changing with 23 per cent indicating the deals in Canadian stores are just as good as the deals in America. That's up from 14 per cent last year.
"Attitudes, perceptions and shopping behavior are changing rapidly and retailers must find ways to keep up," adds Joseph McConellogue, Managing Director at Reprise Media. "Our data shows that people are doing their research online earlier and earlier each year. Traditional media still plays a big role in leading people to Black Friday deals, but search is becoming hugely important for both days."
'BUY' THE NUMBERS - PURCHASING PATTERNS
THE BUCK STOPS HERE - MORE CANADIANS WILL SHOP AT HOME
The decline in the Canadian dollar will curtail cross-border shopping:
The online survey conducted by IPG Mediabrands was conducted with over a 1,000 nationally representative Canadians from coast to coast from Oct. 29 to Nov. 2.
About IPG Mediabrands
Founded by (NYSE: IPG) in 2007 to manage all of its global media-related assets, manages and invests $37 billion in global media on the behalf of its clients, employs over 8,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay-for-performance and digital innovation solutions. In Canada, IPG Mediabrands is represented by UM, Initiative, m2, Reprise, Orion, Cadreon, Magna - and now, Media Experts.
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SELECT Public Relations
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Datum: 25.11.2015 - 11:00 Uhr
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News-ID 435662
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""Shopping Fever" Takes Hold on Over 1.2 Million Canadians Planning to be Sick on Black Friday or Cyber Monday"
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