RYU 'Breaks the Uniform' With Launch of Athletic Tech Apparel
New athletic apparel brand revolutionizes industry with game-changing gear
(firmenpresse) - VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 11/27/15 -- Editors note: There are 3 photos and 1 video accompanying this press release.
Inc. (TSX VENTURE: RYU), an athletic tech apparel brand engineered for the multi-discipline athlete, shakes up the competitive athletic apparel industry today with the launch of their new game-changing apparel.
Unlike anything seen in the gym, on the street, or at a spin class, RYU has created a new category that combines innovative technical training apparel with a distinctive style that not only looks good, but facilitates athletic performance. Driven by a "product first" design philosophy, RYU garments have a distinct DNA and are designed by athletes for athletes, using proprietary intellectual properties and exclusive patented processes. Clean lines, modern cuts and tailored fits allow for wear anytime of the day, not just when training. Designed with the kinds of details athletes crave, and featuring a score of technical features, they solve problems athletes didn't even realize they had.
"Our mandate is simple," says Marcello Leone, Chairman and CEO of RYU, "If it isn't a game changer, it doesn't get produced."
Comprised of four distinct collections: There + Back, Rest + Recovery, Train + Develop, and Challenge + Compete, RYU's suite is designed for wear to, from, during and in between workouts.
Today's launch also marks the opening of RYU's first Canadian flagship store. Located at 1745 West 4th Avenue, on Vancouver's iconic athletic apparel strip; the 5,600 square foot store is the first brick-and-mortar location in RYU's aggressive retail growth strategy. RYU will launch their e-commerce website in early December 2015.
Since assuming leadership of the brand in 2014, RYU has garnered acclaim from both the industry and community through the assembly of a talented team of industry veterans in product development and design.
About RYU
RYU Apparel Inc. is a Vancouver-based athletic technical training apparel brand engineered for the multi-discipline athlete. RYU utilizes innovative fabrics, superior design techniques and advanced production methods to create proprietary technical apparel and accessories with uncompromising style designed by athletes for athletes.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
To view the photos accompanying this press release, click on the following links:
To view the video associated with this press release, please visit the following link:
Contacts:
RYU Apparel Inc.
Investor Relations
Contact: Anna Brazier
604-235-2880 / +1 844 535 2880
For Canadian media inquiries, contact:
Katie Stevens
778-686-0906
For US media inquiries, contact:
Natalie Mikolich
561.451.5015
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Unternehmensinformation / Kurzprofil:
Datum: 27.11.2015 - 11:00 Uhr
Sprache: Deutsch
News-ID 436008
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contact information:
Town:
VANCOUVER, BRITISH COLUMBIA
Kategorie:
Apparel
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