Gartner Includes Customer Experience Leader Kitewheel in Its 2016 Magic Quadrant for Digital Marketing Hubs
(firmenpresse) - BOSTON, MA -- (Marketwired) -- 01/12/16 -- , provider of the leading for marketing agencies, today announced that it has been included Gartner's new Magic Quadrant for Digital Marketing Hubs*.
Gartner defines a digital marketing hub as providing marketers with standardized access to audience profile data, content, workflow elements, messaging and common analytic functions for orchestrating and optimizing multichannel campaigns, conversations, experiences, and data collection across online and offline channels, both manually and programmatically. Delivered in a single hub, Kitewheel uses unified cross-channel data and analytics to orchestrate and optimize multichannel customer journeys across silos and touchpoints, and works seamlessly with existing marketing and advertising technologies.
"We are thrilled to be featured in this new Gartner report on digital marketing hub," says Kitewheel's president , Ph.D. "The Kitewheel is agnostic to the wealth of marketing and advertising data and technology already in place at brands. Our hub ties martech and adtech together for the orchestration of great consumer experiences. Kitewheel's inclusion in this report validates our highly differentiated approach among the big suite vendors and their marketing clouds."
To learn more about the breakthroughs and breakdowns between consumers and brands, access "The State of Customer Journey" -- the independent market research report investigating the state of the customer journeys:
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
* Gartner "Magic Quadrant for Digital Marketing Hubs" by Andrew Frank, Jake Sorofman, Martin Kihn and Christi Eubanks, 5 January, 2016
Kitewheel powers real-time multichannel customer experiences for the world's largest automotive, airline, retail, travel and consumer packaged goods brands. All five of the top marketing agency groups, including Omnicom, WPP, Publicis and Havas, use Kitewheel's real-time to orchestrate individual consumer journeys, listening for "moments of truth" across big data and converting them into immediate, interconnected experiences. Kitewheel serves its global customer base from offices in Boston, New York City and London. For more information please visit and follow Kitewheel on and .
Sofia Coon
Scratch Marketing + Media
617-945-0708
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Datum: 12.01.2016 - 14:00 Uhr
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