Wix.com and City Football Group Launch Global Partnership
(Thomson Reuters ONE) -
Leading Web Development Platform Wix.com Revealed as City Football Group's
Official Website Design & Hosting Partner
MANCHESTER, England and TEL AVIV, Israel, Feb. 17, 2016 (GLOBE NEWSWIRE) --
Leading web development platform Wix.com (Nasdaq:WIX) and City Football Group
(CFG) have today announced their new global partnership which sees Wix become
CFG's Official Website Design & Hosting partner for their clubs Manchester City
FC, New York City FC and Melbourne City FC.
Wix.com will first collaborate with Manchester City FC engaging with fans across
the Club's digital channels including their website and extensive range of
social media networks. The Wix brand will also have a presence on matchdays at
the Etihad Stadium appearing on the Club's pitchside LEDs during Barclays
Premier League, FA Cup and League Cup games.
The partnership officially kicks off with the release of an online video
featuring Manchester City FC players Pablo Zabaleta, Fernandinho, Nicolas
Otamendi and Raheem Sterling. In the video the players can be seen building a
Wix website dedicated to the fans and the chants they love as former
professional footballer and pundit, Chris Kamara, commentates on every click.
The video also served as inspiration for the creation of an all new Wix website
'Sing Loud, Sing Proud' where Manchester City fans can listen to some of their
favourite chants, and later on upload their very own renditions of the City
songs they love.
The partnership will give Wix.com users and fans of all three CFG clubs the
chance to win hospitality tickets to selected fixtures as well as "money can't
buy" experiences that range from attending first team training sessions to
joining the teams for away games. Wix and CFG will work collaboratively to
regularly enhance their partnership to give fans greater opportunities to engage
with both Wix's innovative website design platform and with the clubs they
support year in and year out. The first fan engagement activity is due to launch
within the next week, and will involve fans creating their own videos to feature
on Sergio Aguero's official website created in partnership with Wix.
"Working with a globally recognized football club like CFG is part of our
overall strategy to use the power of sport to reach worldwide audiences with our
brand. We have seen great success advertising in the NFL's Super Bowl, and now
we're looking to expand to the most popular sport in the world - football,"
commented Omer Shai, Wix.com Chief Marketing Officer. "The partnership with CFG
is a natural one as our two brands share values and vision, and we're confident
it will boost the Wix brand amongst the massive fan bases of all three clubs."
Echoing Shai's sentiments, Omar Berrada, Group Commercial Director for City
Football Marketing, which brokers City Football Group's commercial partnerships,
said:
"We are excited to announce our new partnership with Wix, who offer a unique
website design and hosting platform that reflects City Football Group's passion
for creating an innovative and engaging product. This partnership will not only
introduce our clubs' global fan bases to an easily accessible online tool, but
will also provide them with increased opportunities to get closer than ever to
all the on the pitch and behind the scenes action taking place across Manchester
City FC, New York City FC and Melbourne City FC."
About Wix.com Ltd.
Wix.com is a leading cloud-based web development platform with over 79 million
registered users worldwide. Wix was founded on the belief that the Internet
should be accessible to everyone to develop, create and contribute. Through free
and premium subscriptions, Wix empowers millions of businesses, organizations,
professionals and individuals to take their businesses, brands and workflow
online. The Wix Editor and highly curated App Market enable users to build and
manage a fully integrated and dynamic digital presence. Wix's headquarters are
in Tel Aviv with offices in San Francisco, New York, Miami, Vilnius and
Dnepropetrovsk.
About City Football Group
City Football Group is the owner of a number of football related businesses with
global relevance. These include high profile professional football clubs,
academies, technical support and marketing companies. CFG's clubs include
Premier League Title Winners 2011-2012 and 2013-14 Manchester City FC, Melbourne
City FC of the A-League and MLS Franchise New York City Football Club. CFG is
also a minority shareholder in Yokohama F. Marinos of the J-League. The Group
also includes Manchester City Women's FC and 2015-16 Westfield W-League
Premiership and Championship Winners, Melbourne City Women's FC. The common aim
across all clubs is to provide the best possible experience and an unmatched
opportunity for fans and communities to participate in, and benefit from,
football at both a local and global level.
The Group's support companies - City Football Services and City Football
Marketing - operate from a number of offices around the world in support of the
Group's clubs, associate organisations and customer organisations. City Football
Services shares footballing IP and "know-how" to recruit, develop, train and
win. City Football Marketing creates media, marketing and fan engagement
properties to support the commercial development of clubs and their partners.
City Football Group is majority owned by Abu Dhabi United Group (ADUG). ADUG is
an investment and development company privately owned by His Highness Sheikh
Mansour bin Zayed Al Nahyan. In December 2015, ADUG divested a 13% shareholding
to a China Media Capital-led consortium, creating an unprecedented platform for
the growth of CFG clubs and companies in China and internationally. City
Football Group's headquarters are in Manchester and it has offices in Abu Dhabi,
London, New York, Melbourne, Singapore and Tokyo.
Forward-Looking Statements
This press release contains forward-looking statements, within the meaning of
the safe harbor provisions of the Private Securities Litigation Reform Act of
1995 that involve risks and uncertainties. Such forward-looking statements may
include projections regarding our future performance and may be identified by
words like "anticipate," "assume," "believe," "continue," "could," "estimate,"
"expect," "intend," "may," "plan," "potential," "predict," "project," "outlook,"
"future," "will," "seek" and similar terms or phrases. The forward-looking
statements contained in this press release are based on management's current
expectations, which are subject to uncertainty, risks and changes in
circumstances that are difficult to predict and many of which are outside of our
control. Important factors that could cause our actual results to differ
materially from those indicated in the forward-looking statements include, among
others, our ability to grow our user base and premium subscriptions; our ability
to maintain and enhance our brand and reputation; our ability to manage the
growth of our infrastructure effectively; changes to technologies used in our
solutions or in global, national, regional or local economic, business,
competitive, market, regulatory and other factors discussed under the heading
"Risk Factors" in the company's 2014 annual report on Form 20-F filed with
theSecurities and Exchange Commission on March 31, 2015. Any forward-looking
statement made by us in this press release speaks only as of the date hereof.
Factors or events that could cause our actual results to differ may emerge from
time to time, and it is not possible for us to predict all of them. We undertake
no obligation to publicly update any forward-looking statements, whether as a
result of new information, future developments or otherwise.
Media Relations:
Vivian Hernandez
Wix.com
pr(at)wix.com
+1 415.517.6539
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Wix.com via GlobeNewswire
[HUG#1986613]
Unternehmensinformation / Kurzprofil:
Datum: 17.02.2016 - 10:00 Uhr
Sprache: Deutsch
News-ID 451142
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contact information:
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Kategorie:
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