adidas celebrates its greatest moments for 60th anniversary
(Thomson Reuters ONE) - Herzogenaurach, August 13, 2009 - When Adi Dassler registered hiscompany "Adi Dassler adidas Schuhfabrik" on August 18th, 1949, littledid he know that, 60 years later, the brand with the 3-Stripes wouldbe one of the most famous and successful global brands. This year,adidas celebrates its 60th anniversary with a look back on thegreatest moments in its history.It still seems an unlikely story: a modest shoemaker from a smallrural town in Germany develops a range of sports products so originaland so perfect that they are sought by athletes from all over theworld. As he indulges his passion for sport and for innovation, hecreates a brand as great as any in the world. An unlikely story, butnot impossible. To adidas, Impossible is Nothing.May it be Nadia Comaneci's perfect 10, Bob Beamon's jump into thehistory books, the Miracle of Bern or Stefanie Graf's Golden Slam -adidas was always a part of the greatest moments achieved on thepitch, the court and the fields around the world, displaying the samepassion and innovative spirit Adi Dassler started the company withall those years ago. And it is these stories that still inspireadidas 60 years later - and will continue to do so for the decades tocome."Adi Dassler's interest and passion for sport were the focal point ofhis life. He regarded it as his task to help all athletes performbetter by providing them with the best possible product. adidas hasremained true to this mission for six decades and has thus become oneof the best known and most popular brands in the world. Themotivation of our company founder and his close association withsport will continue to shape our path in future on our way tobecoming the world's leading sports brand," says Erich Stamminger,President of the adidas brand.Adi Dassler died in 1978, at the age of 78, but his ideas, hisefforts and passion still live on today. With new innovations, newdivisions and new developments, adidas still relies on its founder'smotto which is now represented by the brand's attitude: Impossible isNothing.About adidasadidas has a clear mission - to be the leading sports brand in theworld. To accomplish this mission, the brand comprises two divisionsthat reflect two distinct market segments: Sport Performance andSport Style. Product and marketing initiatives at adidas primarilyfocus on five global priorities: football, running, training,basketball and Originals. The adidas brand attitude "Impossible isNothing" drives all brand communication initiatives and helpsstrengthen the brand's bond with consumers. With a well-defined andsegmented distribution approach and a premium-price strategy, adidasclearly positions itself as a top-notch brand in all markets. ***Contacts:Media Relations Investor RelationsJan Runau John-Paul O'MearaChief Corporate Communications Officer Head of Investor RelationsTel.: +49 (0) 9132 Tel.: +4984-3830 (0) 9132 84-2751Kirsten Keck Dennis WeberCorporate PR Manager Investor Relations ManagerTel.: +49 (0) 9132 84-6207 Tel.: +49 (0) 9132 84-4989Katja SchreiberCorporate PR ManagerTel.: +49 (0) 9132 84-3810Please visit our corporate website: www.adidas-Group.comhttp://hugin.info/139192/R/1334559/316858.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 13.08.2009 - 15:00 Uhr
Sprache: Deutsch
News-ID 4692
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