Amobee Brand Intelligence Wins iMedia ASPY Award for Best Industry Innovation
Singtel-Owned Digital Marketing Leader Amobee Recognized for Excellence by the Agency Community
(firmenpresse) - FOSTER CITY, CA -- (Marketwired) -- 05/11/16 -- Amobee, a global leader in marketing technology, announced today that its patented Brand Intelligence technology platform was named "Best Industry Innovation" during the 13th Annual iMedia ASPY Awards. The ASPY Awards recognize the industry's top marketing technology, media companies and publishers for outstanding solutions, with ASPY winners determined exclusively by agency voting.
Amobee's Brand Intelligence technology, leveraged by leading brands and agencies, including Airbnb, Ford and Kellogg's, was named "Best Industry Innovation" by the iMedia ASPY's for the platform's ability to analyze over 60 billion digital content engagements daily across the web, mobile, social and video and provide actionable data and insights around real time and historical trends, consumer sentiment, relevant topics and audience behaviors. Agencies and brands are able utilize these insights to inform media strategy, creative development and cross channel, cross device campaign activation in real time, increasing engagement, brand awareness, and audience reach.
This follows Amobee's recent wins at the American Business Awards, "The Stevies®," where the company was recognized with six awards, including Most Innovative Company, Most Innovative Tech Company, Mobile Marketing Campaign of the Year, Company of the Year, and Executive of the Year for Amobee President Kim Perell.
"Amobee is committed to leading digital marketing technology, and it is truly an honor for Amobee Brand Intelligence to be named Best Industry Innovation by our agency partners," said Kim Reed Perell, President of Amobee. "The recognition from iMedia and the American Business Awards is a testament to the remarkable achievements of our team and our ability to continually innovate in order to generate outstanding results for our brand and agency partners."
For more information on the iMedia ASPY Awards, visit:
Amobee is a global marketing technology company that provides data driven cross channel digital advertising solutions for agencies, brands and publishers. We serve key marketing channels -- display, video, email and social -- across all devices, and are among a select group of companies globally with ads API integration for Facebook, Twitter, Instagram and Pinterest. Amobee's patented Brand Intelligence technology analyzes over 60 billion content engagements daily across the Web, mobile, social and video providing marketers with the ability to access 360 degree insights around a brand's entire digital footprint and activate advertising in real time on Amobee's cross channel, cross device platform. Amobee is wholly owned by Singtel, one of the largest telecommunications companies in Asia, with over 595 million mobile subscribers. Amobee operates across North America, Europe, Middle East, Asia and Australia.
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Datum: 11.05.2016 - 16:00 Uhr
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