Adhere Creative Selected as Finalists in the Crystal Awards for Outstanding Trade Show Booth and Website Design
(firmenpresse) - HOUSTON, TX -- (Marketwired) -- 05/18/16 -- Adhere Creative, Houston's award-winning full-service brand development and , was recently named a finalist for two categories -- trade show booth and website design, by the American Marketing Association (AMA) Houston Chapter's Annual Crystal Awards recognizing the most innovative marketing campaigns from local organizations.
The annual was conceived and brought to life by the American Marketing Association - Houston Chapter to recognize Houston's best marketers and applaud them for taking intelligent risks. A group of judges from across the country blindly appraised submitted work in various categories including advertising, branding, research, public relations, print, interactive media, marketing campaigns, trade shows, event marketing, and electronic and online marketing. Submissions for the 2016 awards were comprised of marketing campaigns created and completed within the 2015 year.
"We have always been advocates of strategic creativity when it comes to the work we produce for our own agency and our clients," said Nathan Yerian, Director of Strategy at Adhere Creative. "We believe that in order to lead their respective industries, innovation is key, but of course, guided by solid marketing strategies that ultimately deliver ROI for our clients. We're elated that our clients trust our vision and strategy and support our creative approach to their marketing campaigns," he continued.
The acclaimed inbound marketing agency submitted 's trade show booth under the "medium trade show booth" category. The booth, promoting White Glacier's revolutionary hypothermia protective immersion suit, was designed for participation among trade show attendees, allowing them the opportunity to try on the suit and test out its features in a pool of freezing water located within the booth.
"The best way to understand the innovation behind our immersion suit is to actually experience it," said Diego Jacobson, CEO of White Glacier. "Having a trade show booth that provides that experience is an unexpected and creative way to showcase our product."
Adhere Creative was also a finalist for the website in the category of an agency-created B2B website. PHP offers high-performance rooftop pipe and equipment support systems, and was the first to implement zero-penetration systems. The PCP site features an interactive rooftop map to display the different products the company offers.
"We wanted to create an interactive experience for our products online," said Marion McKnight, Vice President of Operations at PHP. "We needed our website to create a user experience that was as unique as possible in order to stand out from our competition."
The Crystal Awards were presented at a sold out dinner and awards ceremony at the Hilton Americas in Houston on the evening of Thursday, May 12. The dinner was preceded by a cocktail hour and gallery viewing held at the same location.
For more information about the Crystal Awards and this year's winners, visit . To learn more about AMA Houston, visit .
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Datum: 18.05.2016 - 19:30 Uhr
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