Marketers Gain Omnichannel Viewability With New Pre-Bid Video Offering From DataXu
Marketers' Need for Video Viewability at Scale Is Solved
(firmenpresse) - BOSTON, MA -- (Marketwired) -- 05/24/16 -- DataXu, a leading provider of programmatic marketing software and analytics, today launched its Pre-Bid Viewability capability for video campaigns through partnerships with DoubleVerify and Integral Ad Science. Pre-Bid Video Viewability enables marketers to dramatically improve the viewability performance of video campaigns. This is the latest manifestation of DataXu's mission to champion quality and trust in the digital marketing space. Earlier this year, DataXu announced a Pre-Bid Viewability capability for display campaigns in partnership with DoubleVerify and Integral Ad Science which integrates third-party viewability targeting and optimization.
. Viewability has quickly become one of the primary success metrics for online video media buyers. DataXu's Pre-Bid Video Viewability offers a simple and automated solution for achieving rigorous viewability goals.
The expansion of DataXu's viewability offerings to include video, along with the technology company's existing , will provide a holistic, defense-in-depth approach for advertisers looking to protect their investments across all channels and formats.
With its new Pre-Bid Video Viewability integration, DataXu offers customers flexibility and choice by working with two industry-leading partners that each bring a unique approach to improving viewability and quality:
Integral Ad Science's industry-leading, performance-matching video targeting allows advertisers to target specific viewability thresholds for video ads in programmatic buying. Instead of force-ranking viewable placements, Integral's segments allow users to select a segment with a minimum viewability guarantee (i.e. 60%), and reach 60%+ viewability on their campaign.
"We're excited to extend our partnership with DataXu and this video integration highlights our shared commitment to a transparent and clean ecosystem," said Harmon Lyons, VP of Business Development, Integral Ad Science. "Our video targeting segments ensure video ads can actually be seen -- a necessity for campaign success."
DoubleVerify authenticates the quality of each digital video ad impression before the bid is placed and does so in real-time during delivery, providing brands with campaigns that have the highest opportunity to perform.
"DoubleVerify's video viewability pre-bid targeting increases the effectiveness of media bought using DataXu's platform by ensuring ad quality -- i.e. ads viewable to a human, served in an optimal player size -- before the bid is placed," said Mark Pearlstein, CRO of DoubleVerify.
DataXu's mission is to make marketing better using data science. The world's top brands and agencies use DataXu to better understand and engage customers across all devices and media formats. Our solution, identified as the strongest current offering in the industry by Forrester Research in 2015, provides marketers with unparalleled Media Activation, Marketing Analytics and Data Management capabilities. With sixteen offices in eleven countries, DataXu's full-stack solution is powering the digital transformation of the world's most valuable brands.
Media contacts
Aphra Evans
Account Executive, Withpr
+44 20.7249.7769
+44 7804.611.220
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 24.05.2016 - 13:06 Uhr
Sprache: Deutsch
News-ID 473186
Anzahl Zeichen: 0
contact information:
Town:
BOSTON, MA
Kategorie:
Diese Pressemitteilung wurde bisher 206 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Marketers Gain Omnichannel Viewability With New Pre-Bid Video Offering From DataXu"
steht unter der journalistisch-redaktionellen Verantwortung von
DataXu (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
