TIM Brazil develops new mobile marketing solution with Gemalto
(Thomson Reuters ONE) -
* Innovative tool promotes TIM apps and special offers and suggests value
added services from other brands and partners
* Embedded solution in devices eliminates data traffic for app downloads
delivering new offers directly to the home screen
Rio de Janeiro and Amsterdam, May 30, 2016 - Database monetization, improved
convenience for customers and expanded opportunities to offer innovative apps
from third parties developers. These are the main benefits of a new agreement
between TIM and Gemalto (Euronext NL0000400653 GTO), to develop a new mobile
marketing tool focused on app installation. The mobile app push solution, part
of Gemalto's LinqUs Mobile Engagement and Monetization product suite, is an
innovative channel that suggests operator and partner apps and other content
downloads via interactive smart messages, greatly simplifying device lifecycle
management regardless of where or when a handset is purchased.
In addition to receiving offers and app suggestions selected to match specific
interests and profiles, TIM customers will be able to securely download
recommended apps without using their purchased data package. The client simply
selects the corresponding button in a smart message and the download and
installation will automatically begin. With fewer clicks and easy usability,
customers further save on their internet data plan avoiding time and data
intensive app store searches.
The tool provides a great opportunity to explore new revenue sources for TIM,
leveraging the marketplace trend of major investments in digital media from
application developers, e-Commerce and other segments that plan to offer
applications to customers. Unlimited monthly data-usage as well as simplified
installation with just a few clicks is appealing to advertisers and customers
alike, who now have an effective solution for promotion and downloading. TIM is
developing app partnerships directly with a wide variety of brands and service
providers.
"Mobile marketing has a huge potential in Brazil, a market with a rich ecosystem
of application developers and advertisers investing in digital media and under-
exploited by carriers. The Gemalto solution allows us to offer an innovative
channel that intelligently uses telecommunication assets to create an easy and
efficient experience for the promotion and installation of apps. In addition to
creating a new business opportunity, it also allows us to improve convenience
for consumers, who will now be able to understand and download applications in a
simple, fast and innovative way," says Flavio Lang, Director, VAS and Handsets,
TIM Brasil.
How it works
TIM started embedding the tool in Android devices sold by the Company at the end
of 2015, and the current deployed carrier base is approximately 100,000 mobile
devices with the tool. This number is expected to grow significantly in 2016, as
the solution will be embedded in all new smartphones shipped by the operator, as
well as in all operating system updates. Customer response was extremely
favorable in two successful pilot programs where acceptance rates proved higher
than 20 percent.
It uses no internal memory or space on the smartphone screen. "It is important
to remember that only those customers who opt-in to receive advertising messages
on their phones will receive campaigns messages in this new format," explains
Lang.
Through a Smart Message campaign, the user receives a pop-up promotional message
highlighting a new application to download. By clicking on the proper button,
the download starts automatically, without the need to redirect the user to an
app store and without using the data package. This greatly improves the
experience and usability of value added apps and promotional campaigns.
"Gemalto's mobile app push solution quickly transforms any device into a
branded mobile marketing channel providing proof of downloads and easy
historical reports that quickly reveal up to the moment customer demands," says
Rodrigo Serna, President for the Americas at Gemalto, "This type of statistical
reporting improves business intelligence and lifecycle management helping mobile
operators to securely deliver offers relevant to customer needs ultimately
improving service and satisfaction."
The partnership with Gemalto, which involves app development and downloading on
operator devices is unprecedented in Brazil and will be exclusive for six
months.
The mobile marketing opportunity
Mobile marketing initiatives have been growing in the country. According to
eMarketer, a company specialized in digital market research and surveys,
investments in mobile advertising are booming and Brazil's market share is
expected to rise from 40% to 46% by 2018.
In addition, eMarketer estimates that by 2016, investments in mobile marketing
will exceed $100 bn worldwide and $1 bn in Brazil, which is equivalent to 51%
market share of the global digital advertising market. For the first time,
mobile marketing expenditures will exceed those with online media on desktops.
Growth of post-paid customers and the increased use of mobile data packages
offer opportunities in an increasingly auspicious market. At TIM, smartphone
penetration reached 68% of the base at the end of 2015, i.e., an increase of
nearly 20 percentage points compared to 2014. At the same time, data
connectivity grew 39% last year, which currently accounts for 38% of the
operator's total revenues.
About TIM
TIM is the second major operator in Brazil and a leading company in the prepaid
segment. The company's mission is to connect society and care for each client so
that everyone can do more, enhancing users' life through their communication
services. For this, besides focusing on innovation and accessibility, TIM
prioritizes the quality of its network and customer service. A proof of this
commitment is the investment of BRL 14 billion in Brazilian operations during
the following three years period up to 2018.
Transparency is also one of the operator's pillar. TIM is the only company in
the telecommunications industry listed in the New Market of BM&FBOVESPA
recognized as a company with maximum level of corporate governance, besides also
being part of the Corporate Sustainability Index (ISE) and the Carbon Efficient
Index (ICO2). It is also worth mentioning the initiatives of the Instituto TIM
(www.institutotim.org.br), the mission of which is to create and leverage
strategic resources for the democratization of science and innovation in Brazil.
For more information, please visit www.tim.com.br, www.twitter.com/timbrasil or
www.facebook.com/timbrasil.
About Gemalto
Gemalto (Euronext NL0000400653 GTO) is the global leader in digital security,
with 2015 annual revenues of ?3.1 billion and customers in over 180 countries.
We bring trust to an increasingly connected world.
Our technologies and services enable businesses and governments to authenticate
identities and protect data so they stay safe and enable services in personal
devices, connected objects, the cloud and in between.
Gemalto's solutions are at the heart of modern life, from payment to enterprise
security and the internet of things. We authenticate people, transactions and
objects, encrypt data and create value for software - enabling our clients to
deliver secure digital services for billions of individuals and things.
Our 14,000+ employees operate out of 118 offices, 45 personalization and data
centers, and 27 research and software development centers located in 49
countries.
For more information visit www.gemalto.com or follow (at)gemalto on Twitter.
Gemalto media contacts:
Philippe Benitez Peggy Edoire Vivian Liang
North America Europe & CIS Greater China
+1 512 257 3869 +33 4 42 36 45 40 +86 1059373046
philippe.benitez(at)gemalto.com peggy.edoire(at)gemalto.com vivian.liang(at)gemalto.com
Ernesto Haikewitsch Kristel Teyras Shintaro Suzuki
Latin America Middle East & Africa Asia Pacific
+55 11 5105 9220 +33 1 55 01 57 89 +65 6317 8266
ernesto.haikewitsch(at)gemalto.com kristel.teyras(at)gemalto.com shintaro.suzuki(at)gemalto.com
Press release (PDF):
http://hugin.info/159293/R/2016073/747703.pdf
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Gemalto via GlobeNewswire
[HUG#2016073]
Unternehmensinformation / Kurzprofil:
Datum: 30.05.2016 - 07:00 Uhr
Sprache: Deutsch
News-ID 474241
Anzahl Zeichen: 10072
contact information:
Town:
Meudon
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 325 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"TIM Brazil develops new mobile marketing solution with Gemalto"
steht unter der journalistisch-redaktionellen Verantwortung von
Gemalto (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
