Reevoo: Kia and Reevoo roll out in Europe with framework agreement
(Thomson Reuters ONE) -
London, UK, 13 June 2016 - Kia Motors Europe has this week announced a five-year
European framework agreement with user-generated content (UGC) platform Reevoo.
The deal will cover new car, dealership and after-sales service reviews, as well
as Reevoo's peer-to-peer Q&A tool, Conversations.
Each of Kia's 29 European operations will be able to opt-in to Reevoo's unique
UGC collection and display platform. Reevoo's genuine customer content, marked
with its Trustmark, will be embedded on pages to improve Kia's search
performance and Kia customer service advisors will have the opportunity to reply
to reviews publicly.
Michael Cole, Chief Operating Officer at Kia Motors Europe, commented that the
deal indicated the way Kia values the voice of its customers. "We've been
working with Reevoo for a long time now, and through many phases - and this
latest one is our biggest step yet. It just shows that the work we do together
has great effect - both externally, to our customers, and internally in the way
we organize our business and manufacture our product."
"Having that Reevoo Trustmark there to signify the independently collected
content is a really powerful thing in the eyes of the consumer and it's not
something we want to be without."
Reevoo CEO, Jonathan Callcut, was equally pleased with the framework agreement.
"A commitment like this from a brand like Kia is a massive achievement for
Reevoo. Since starting with us in the UK, our partnership has gone from strength
to strength. Working with a brand that believes in the importance of authentic
user-generated content as much as we do is a big endorsement, and we look
forward to working with Kia on pushing the boundaries of customer advocacy."
-END-
About Reevoo: Millions of shoppers use Reevoo to make better buying decisions in
their everyday lives. Hundreds of brands all over the world use our solutions to
get a better idea of what makes their customers tick.
It's our transparent and independent approach that makes the difference - we
believe honest communication between brand and shopper is better for both.
Reevoo was started by Richard Anson, Ben Griffiths and Guy Logan in 2005 to help
customers choose what to buy - not just where or when.
Today, Reevoo is seen in more than 60 countries and in 30 different languages.
For more information contact: HANNAH MURRAY-SYKES, Head of Product Marketing,
Reevoo, +44 (0)20 7654 0350 info(at)reevoo.com
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Reevoo Ltd. via GlobeNewswire
[HUG#2020231]
Unternehmensinformation / Kurzprofil:
Datum: 14.06.2016 - 11:17 Uhr
Sprache: Deutsch
News-ID 477465
Anzahl Zeichen: 3186
contact information:
Town:
London
Kategorie:
Business News
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