Heineken and UEFA Champions League take football experiences to a new
level
(Thomson Reuters ONE) - Amsterdam, 17 August 2009 - Heineken®, in its fifth year as a sponsorof the UEFA Champions League, announced today the launch of the new2009/2010 season campaign titled, 'The Heineken Star Experience'.Heineken will bring UEFA Champions League even closer to footballfans, offering a new viewing experience and encouraging them to sharethe ultimate viewing experiences of the world's most admired clubfootball competition."We want to inspire fans around the world to put everything they caninto watching the game, make them get together with friends, enjoysome Heineken beer and experience the magic of this world class clubfootball competition," said Global Manager Heineken Activation HansErik Tuijt.Heineken will open this season with a new advertising campaigncontaining different 10-second break bumpers - in many countriessupported by a 30-second TV spot - airing during the live matches andhighlights programmes worldwide. Each break bumper features a team offans demonstrating how much effort they are willing to put into thematch; just like the real footballers do, when playing the game.Star Experience through the season: Prizes, Tours, FinalsHeineken will continue to offer fans the opportunity to see thegreatest football up close and personal. Through the Heineken StarSeats and Back Stadium Passes, fans can win tickets to UEFA ChampionsLeague matches and receive an exclusive behind the scenes tour of thestadia, including a visit to the pitch side to watch the players warmup. Furthermore, Heineken gives fans the chance to transform theirhome living room into the ultimate UEFA Champions League StarLounge.During the knockout stages, Heineken will take the famous UEFAChampions League Trophy on tour to the USA in order to give fans theopportunity to be one-on-one with the famous sporting icon. Fans willhave the opportunity to live the ultimate viewing experience bywatching the final from a very special location in the world, as partof the Heineken Star Final. Last season more than 350 fans had theopportunity to watch the final on a tropical beach in Thailand whichthey won by playing an online competition against 250,000 peopleworldwide. At the same time, Heineken guests will have the chance tosee some of the most famous clubs and greatest players in the worldcompeting at the UEFA Champions League Final 2010 in Madrid.Heineken and UEFA Champions League, a perfect matchThe sponsorship of UEFA Champions League plays an important role inthe marketing strategy of the Heineken brand. Hans Erik Tuijt added:"Heineken and the UEFA Champions League are an absolute match. TheUEFA Champions League has become the pinnacle of European footballand world's largest sporting event; Heineken is the world's mostvaluable, international premium beer brand. Through the Heineken StarExperience we want to take the fans' enjoyment of the UEFA ChampionsLeague to a whole new level."Enjoy Heineken ResponsiblyHeineken will continue to integrate its responsible consumptionprogramme into the sponsorship of UEFA Champions League. Everystadium hosting a UEFA Champions League match will feature "EnjoyResponsibly" on one of its three perimeter boards around the pitch,complementing the regular Heineken boarding. In addition, an EnjoyHeineken Responsibly 5-second match bumper will be broadcast severaltimes during UEFA Champions League matches with an estimated audienceof 150 million viewers per match week.Editorial information:The Heineken brand is sold in almost every country in the world. Toview the break-bumpers and to download stills of the break-bumpers,visit http://www.heinekeninternational.com/Press enquiriesJeroen BreuerSenior Press OfficerHeineken InternationalTel: +31 (0)20 52 39 355jeroen.breuer(at)heineken.comhttp://hugin.info/136188/R/1335213/317269.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 17.08.2009 - 12:59 Uhr
Sprache: Deutsch
News-ID 4787
Anzahl Zeichen: 0
contact information:
Town:
London
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 481 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Heineken and UEFA Champions League take football experiences to a new
level"
steht unter der journalistisch-redaktionellen Verantwortung von
Heineken International (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
