New Report Finds Convenience, Innovation and Trust Behind 84 Per Cent Approval Rating of Banks in Canada
(firmenpresse) - TORONTO, ONTARIO -- (Marketwired) -- 07/05/16 -- Note to editors: An infographic is included with this press release on Marketwired's website.
The Canadian Bankers Association (CBA) today released a which found that 84 per cent of Canadians have a positive view of the banking industry, and that number jumps to a 93 per cent approval rating when people are asked about their own bank.
The report, based on public opinion research conducted for the CBA by Abacus Data, shows that by wide margins, people give banks positive marks for being stable and secure, introducing convenient technologies, being accountable and trustworthy, helping people make wise money choices and making a useful contribution to the Canadian economy.
"Canadians have strong, positive feelings about their banks, driven by the belief that their banks are stable, secure and trustworthy," said Terry Campbell, president of the CBA. "Banks work hard to provide good value, and new and innovative banking and payment options, while at the same time ensuring that their systems are secure and that customers are protected. In the highly-competitive business of financial services, meeting customers' needs is crucial to success."
Canadians appreciate the value, security and convenience of banking
The report looks at a number of measures, including the value for money that Canadians say they get from the service providers that they deal with on a regular basis.
Trust and reliability
The value Canadians are getting is much more than just the services they receive but also comes from the strength of the industry. Canadians give their banks good marks for trust and reliability:
Canadians believe there is good choice and competition
Canadians feel they enjoy ample choice in banking services and see healthy competition among banks and other financial service providers for their business:
Survey Methodology
The survey was conducted by Abacus Data for the CBA. The findings are based on telephone interviews with a randomly selected, nationally representative sample of 1000 adult Canadians, 18 years of age or older, and are accurate within +/- 3.1 percentage points, 19 times out of 20. Respondents were interviewed between December 16 and December 29, 2015.
About the Canadian Bankers Association
The Canadian Bankers Association works on behalf of 59 domestic banks, foreign bank subsidiaries and foreign bank branches operating in Canada and their 280,000 employees. The CBA advocates for effective public policies that contribute to a sound, successful banking system that benefits Canadians and Canada's economy. The Association also promotes financial literacy to help Canadians make informed financial decisions and works with banks and law enforcement to help protect customers against financial crime and promote fraud awareness. .
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To view the infographic accompanying this press release, please visit the following link:
Contacts:
Maura Drew-Lytle
Canadian Bankers Association
(416) 362-6093, ext. 338
Cell: (416) 918-2777
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Datum: 05.07.2016 - 13:00 Uhr
Sprache: Deutsch
News-ID 481564
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TORONTO, ONTARIO
Kategorie:
Personal Finance
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