Publicis Groupe and Walmart Stores, Inc. Launch a Strategic Relationship
(Thomson Reuters ONE) -
Publicis Groupe [Euronext Paris: FR0000130577, CAC40], a leader in marketing and
business transformation services, and Wal-Mart Stores, Inc. [WMT, NYSE]
announced today the launch of a new strategic relationship that will give
Walmart unfettered access to all of Publicis Groupe's agencies and resources.
The new entity will focus on how Publicis Groupe and Walmart will partner on
advertising and marketing efforts as the companies together navigate the future
of retail. The relationship, which is not exclusive, went into effect on July 1
and initially applies to Walmart's US advertising and in-store creative for
which Publicis Groupe will function as the primary Agency of Record. Walmart
will also have access to resources outside of marketing, including capabilities
to support corporate reputation and technology that builds relationships with
customers.
"Our ambition globally is to make every day easier for busy families, and having
best-in-class marketing is critical to achieving that goal," said Doug McMillon,
president and chief executive officer of Walmart Stores, Inc. "This relationship
with Publicis Groupe will help us think and act differently, which will
ultimately enable us to serve our customers even better."
Publicis Groupe will pull resources from the various agencies in its portfolio
to ensure the right talent is working on each Walmart project. The relationship
will be led by Arthur Sadoun, CEO of Publicis Communications.
"This relationship is the direct result of Publicis' new approach, 'the Power of
One,' which is designed to deliver end-to end solutions for our clients," said
Maurice Lévy, Chairman and CEO of Publicis Groupe. "Walmart is already
implementing innovative approaches to reach its customers. Our goal is to
leverage all of Publicis' assets - not just the resources of one agency - to
help them in these efforts."
About Publicis Groupe - The Power of One
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in
marketing, communication, and digital transformation. Active across the entire
value chain, from consulting to creation, and production, Publicis Groupe
offers its clients a transversal, unified and fluid model allowing them access
to all the Groupe's tools and expertise around the world. Publicis Groupe is
organized across four Solutions hubs:
Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health.
These 4 Solutions hubs operate across principal markets, and are carried across
all others by Publicis One. Publicis One is a fully integrated service offering
making the Groupe's expertise available to all clients, under one roof. Present
in over 100 countries, Publicis Groupe employs nearly 80,000 professionals.
www.publicisgroupe.com | Twitter: (at)PublicisGroupe |
Facebook: www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe
| http://www.youtube.com/user/PublicisGroupe | Viva la Difference!
Contacts
Publicis
Groupe
Peggy Corporate + 33 (0)1
Nahmany Communications 44 43 72 83 peggy.nahmany(at)publicisgroupe.com
Jean-Michel Investor + 33 (0)1 jean-
Bonamy Relations 44 43 77 88 michel.bonamy(at)publicisgroupe.com
Chi-Chung Investor + 33 (0)1
Lo Relations 44 43 66 69 chi-chung.lo(at)publicisgroupe.com
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Source: Publicis Groupe via GlobeNewswire
[HUG#2028170]
Unternehmensinformation / Kurzprofil:
Datum: 12.07.2016 - 18:19 Uhr
Sprache: Deutsch
News-ID 482911
Anzahl Zeichen: 4462
contact information:
Town:
Paris
Kategorie:
Business News
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