Nasdaq Launches Powerful New Tool for Communications and Marketing Professionals to Seamlessly Leverage Industry Influencers
(Thomson Reuters ONE) -
Industry Influencers Essential to Credibility of Integrated Marketing Efforts
and Successful Digital and Social Campaigns
NEW YORK, July 14, 2016 (GLOBE NEWSWIRE) -- Nasdaq's Corporate Solutions
business (Nasdaq:NDAQ), has launched Nasdaq Influencers, a new solution designed
specifically for communications and marketing professionals to discover and
connect with the most relevant thought leaders in their industry and uncover new
opportunities to share their news and information, insights and recommendations
as well as drive brand identity and awareness.
"Nasdaq Influencers is the latest example of how we are building an integrated
view of key constituencies for the C-Suite by enhancing the intelligence we
provide and accelerating the way we help companies communicate with their
stakeholders," said Stacie Swanstrom, Head of Nasdaq Corporate Solutions. "We
continue to work closely with our 17,000 corporate clients to build actionable
intelligence and effective communication tools that help deliver positive
business, brand and valuation outcomes."
Using a proprietary algorithm to evaluate reach, resonance and relevance, Nasdaq
Influencers allows communications and marketing professionals to identify the
people and conversations that are shaping their industry in order to uncover new
opportunities for content distribution and campaign awareness. Nasdaq
Influencers is integrated with the existing GlobeNewswire service. The
technology enables users to:
* Quickly locate relevant influencers who can help drive action within their
target market;
* View detailed profiles of each influencer and their content across online
channels, through strategic relationships with leading social media tracking
tools like Traackr, Trendspottr, and Sysomos;
* Learn what influencers are talking about through detailed keyword and topic
breakdowns;
* Uncover emerging, trending content to improve relevance and timing;
* Improve audience targeting through influencers in order to amplify and
extend the lifespan of content.
"By adding Nasdaq Influencers to our offerings, we're empowering our clients-
communications and marketing professionals around the world-to tap into an
increasingly important network of thought leaders and industry mavens who have
the ability to shift public perceptions," said Mike Piispanen, Head of Public
Relations Services, Nasdaq Corporate Solutions. "The integration of this new
offering into GlobeNewswire, along with our media database solution, gives our
clients a powerful set of tools to build relationships and distribute their
news-all while working within a single interface."
For more information, please visit: http://business.nasdaq.com/influencers.
About Nasdaq
Nasdaq (Nasdaq:NDAQ) is a leading provider of trading, clearing, exchange
technology, listing, information and public company services across six
continents. Through its diverse portfolio of solutions, Nasdaq enables customers
to plan, optimize and execute their business vision with confidence, using
proven technologies that provide transparency and insight for navigating today's
global capital markets. As the creator of the world's first electronic stock
market, its technology powers more than 70 marketplaces in 50 countries, and 1
in 10 of the world's securities transactions. Nasdaq is home to more than 3,700
listed companies with a market value of approximately $9.6 trillion and nearly
10,000 corporate clients. To learn more,
visit: nasdaq.com/ambition or business.nasdaq.com.
NDAQG
For Media Inquiries:
Nasdaq:
Ryan Wells
ryan.wells(at)nasdaq.com
Direct: +44 (0) 20 3753 2231
Mobile: +44 (0) 7809 596 390
Christine Barna
Christine.barna(at)nasdaq.com
Direct: (646) 441 5310
This announcement is distributed by GlobeNewswire on behalf of
GlobeNewswire clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Nasdaq via GlobeNewswire
[HUG#2028687]
Unternehmensinformation / Kurzprofil:
Datum: 14.07.2016 - 15:20 Uhr
Sprache: Deutsch
News-ID 483394
Anzahl Zeichen: 4721
contact information:
Town:
New York
Kategorie:
Business News
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