Australian Researchers Identify the World’s Ugliest Color
The Australia government has sought to identify the single most unappealing color in an attempt to mandate tobacco distributors to use it on all product packaging to deter tobacco consumption.
(firmenpresse) - The government of Australia had one chance to get it right. They sought to identify the single most unappealing color of all. They would then mandate that makers of tobacco products use that color on product packaging €“ as the background in photos of rotted teeth and tumor-laden tongues, and as the color of the type in on-pack health warnings. Their hope is that prominent use of the most disgusting color would help deter tobacco consumption.
The worldwide market research agency of GfK Bluemoon was hired to assist in the task. After surveying almost 1,000 respondents, the firm reached this conclusion: the most repulsive color is a bland mashup of dark brown and a putrid dark green, otherwise known in the color industry as the Pantone color shade 448 C and named Opaque Couch[©](http://metro.co.uk/2016/05/20/cigarette-packets-to-become-even-more-grisly-from-today-5893831/). Lime green, dark gray and mustard were runners-up.
Asked to discuss the transference of these learnings to interior design decisions, Mark Shook, owner of the leading online seller of kitchen furniture and accessories, Butcher Block Co., expressed no surprise. €œAbsolutely, these findings are applicable to the selection of colors for home interiors,€ Shook confirmed. €œJust as Opaque Couch[©](http://metro.co.uk/2016/05/20/cigarette-packets-to-become-even-more-grisly-from-today-5893831/) conjures up unpleasant feelings when viewed on tobacco packaging, it certainly would have the same effect if featured on kitchen walls, countertops, cabinets or the base of a kitchen island or table. Especially in kitchens we want to be surrounded by colors that soothe and please us. Clearly, this brownish olive, would not fit the bill; nor would lime green, dark gray or mustard, for that matter.€Â
€œButcher Block Co.€™s best-selling products tend to be neutral in appearance. They complement d©cor, rather than fight it,€ Shook explained. €œFor example, for decades maple countertops have been the most popular, largely because of their very neutral coloration. After all, you will be staring at these colors day in and day out, and probably for many years. There certainly is such a thing as €˜color exhaustion,€™ plus you€™ll want a kitchen color scheme that will never go out of style.€Â
About Butcher Block Co. €“ Since 2007 BBC has been selling products for commercial and residential kitchens. The company specializes in butcher block countertops, standing blocks, and islands, tables and carts made of butcher block. The online store [https://butcherblockco.com](https://butcherblockco.com/) carries products made by eleven different manufacturers, including John Boos & Co. and Catskill Craftsmen.
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Datum: 21.07.2016 - 19:00 Uhr
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type of sending: Veröffentlichung
Date of sending: 21/07/2016
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